Why is Saffola Masala Millets classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

Because the product is made from refined grains, added flavour enhancers, salts and several processed ingredients; its additive list includes the flavour enhancers E627 (disodium guanylate) and E631 (disodium inosinate), the preservative E296 (sulphur dioxide), potassium chloride, processed starch and malic acid, all typical of NOVA‑4 foods.

How does the sugar and salt content in Saffola Masala Millets affect a diabetic or hypertensive diet?

The cereal’s low sugar level (5.7 g per 100 g) makes it relatively suitable for blood‑glucose management, but the high salt amount (3.2 g per 100 g) can raise blood pressure, so people with hypertension should limit portion size or choose a lower‑salt option.

Based on its ingredient list, is Saffola Masala Millets suitable for vegan, keto, halal or gluten‑free diets?

The product is vegetarian and contains no animal‑derived proteins, but it includes gluten‑containing grains and soy, so it is not gluten‑free and not strictly vegan due to possible animal‑derived flavourings; its carbohydrate‑rich profile also makes it unsuitable for keto, and halal status cannot be confirmed from the label.

Saffola • 35g

Saffola Masala Millets

Cereals And Potatoes

Product Insights

Saffola Masala Millets is a ready-to-eat breakfast cereal that blends multigrain millets, sorghum, pearl millet, oats, potato flakes and dehydrated vegetables such as carrot and green peas. It belongs to the PNNS group "Cereals and potatoes", carries a Nutri‑Score of D and is classified in NOVA group 4, reflecting an ultra-processed product that offers relatively high fiber (8.3 g/100 g) and low sugar (5.7 g/100 g) but also a high salt level (3.2 g/100 g) and moderate fat. The formulation includes common allergens (gluten, soy, sulfites) and additives E296 (sulphur dioxide), E627 and E631 (flavour enhancers), which may be a concern for sensitive consumers.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

moderate

Salt

high

Nutritional Values

Values per 100 g

Energy Kcal377 kcal

Fat8.9 g

Saturated Fat1.7 g

Carbohydrates70.3 g

Sugars5.7 g

Comparative Analysis

Compared with the average breakfast cereal, Saffola Masala Millets provides considerably less sugar (5.7 g vs 14.1 g) and saturated fat (1.7 g vs 2.5 g), but it contains markedly more salt (3.2 g vs 1.8 g) and higher total carbohydrates (70.3 g vs 63.9 g) while delivering similar fiber and slightly lower protein.

Ingredients

Multigrain Mix (64.5Millet (41.1%) (Sorghum Milles, Pearl Millet Flakes}, Oats Flakes], Potato Flakes, Seasonmugar, lodised Salysed Vegetable Protein, Spices and Condiments", Starch, Acidity Malic acid), Potassium Chloride, Flavour enhancers (627, 631), Yeast ext sat Fiber], Dehydrated Vegetables (8.2%) [Carrot (2.8%), Onion (2.6%), French beans (...). Green Peas (0.5%)], Refined Rice bran Oil, Natural & Nature Identical Flavouring Substance, Masala Mix *Contains Turmeric, Coriander, Black Pepper, Cinnamon and Clove

84%

35%

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