Why is Saffola Masala Oats classified as ultra-processed (NOVA 4) and what specific additives does it contain?

It is listed as NOVA 4 because the formulation includes processed ingredients such as maltodextrin, flavour enhancers (E-627 and E-631), an antioxidant (E-320), added natural and nature-identical flavourings, and hydrolysed vegetable protein, all of which are typical of ultra-processed foods.

How does the high salt content in Saffola Masala Oats affect a hypertensive diet?

With 5.2 g of salt per 100 g, a single serving provides well over the recommended daily sodium limit, which can raise blood pressure and increase cardiovascular risk for people managing hypertension.

Is the gluten from wheat in this product a concern for people with celiac disease?

Yes, the cereal contains wheat powder and oats that are not certified gluten-free, so it should be avoided by anyone with celiac disease or gluten sensitivity.

Saffola • 38 g

Saffola Masala Oats - Classic Masala

Cereals And Potatoes

Product Insights

Saffola Masala Oats – Classic Masala is a ready-to-eat rolled oat breakfast cereal flavored with Indian spices, classified under the "Cereals and potatoes" food family. The product carries a Nutri-Score of E and falls into NOVA group 4, indicating an ultra-processed item, with modest fat (7.6 g), low sugar (6 g), high salt (5.2 g) per 100 g, and a notable fiber content of 9.7 g. While it offers a good amount of dietary fiber and plant-based protein, the excessive salt and overall processing level make it less suitable for low-sodium or health-focused diets.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

moderate

Salt

high

Nutritional Values

Values per 100 g

Energy Kcal366 kcal

Fat7.6 g

Saturated Fat1.8 g

Carbohydrates70.5 g

Sugars6 g

Comparative Analysis

Compared with typical breakfast cereals, this masala oat mix contains less sugar and fat but considerably more salt and fiber, while its protein is slightly below average and its carbohydrate content is higher.

Ingredients

Rolled Oats (73.9 %), Maltodectrin, Salt, Spices and Condiments (34%) (Onions, Tumeric, Pepper, Cumin, Garlic, Fenugreek, Clove, Nutmeg, Red Chili), Dried Vegetables (Carrots (1.15%), Onions Flakes (1.15%), Green Peas(0.69%)), Sugar, Starch, Hydrolysed Vegetable Protein, Wheat Powder, Flavour Enhancers NS 627,631), Anlioxidant (320). CONTAINS ADDED FLAVOUR-NATURAL AND NATURE IDENTICAL FLAVOURING SUBSTANCES.

84%

35%

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