Why is Mixed fruit Jam classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The jam is labeled NOVA 4 because it combines a fruit pulp blend with multiple industrial ingredients such as added sugar, acidity regulator (E330), thickener (E440), preservative (E202), food colour (E122) and a small amount of salt, all of which are typical of ultra‑processed foods.

How does the sugar content in this jam affect a diabetic diet?

With 68.7 g of sugar per 100 g, the jam has a very high glycemic load; consuming it can cause rapid blood‑glucose spikes, so people with diabetes should limit or avoid it and choose lower‑sugar alternatives.

Based on its ingredients, is this jam suitable for vegan or keto diets?

All listed ingredients are plant‑derived, and no animal‑based additives appear, making it potentially vegan, though the label marks vegan status as unknown due to processing uncertainties; however, the jam is very high in carbohydrates and sugar, so it does not fit a keto diet.

Hindustan Unilever Limited, Kissan • 500g

Mixed Fruit Jam

Sugary Snacks

Product Insights

Mixed fruit Jam, produced by Kissan (Hindustan Unilever Limited), is a plant‑based sweet spread classified under the Sugary snacks group. It contains 68.7 g of sugar, 0 g fat, 0.13 g salt and 0.67 g fiber per 100 g, delivering 286 kcal, and is labeled as NOVA 4 with a Nutri‑Score of D. While it offers a 60 % fruit pulp blend and added vitamins, the high added sugar, several food additives and its ultra‑processed nature make it a less healthy choice.

Nutrient Levels

Traffic light indicators

Fat

low

Saturated Fat

low

Sugars

high

Salt

low

Nutritional Values

Values per 100 g

Energy Kcal285 kcal

Fat0.1 g

Saturated Fat0 g

Trans Fat0 g

Cholesterol0 g

Comparative Analysis

Compared with the average mixed‑fruit jam (53.4 g sugar, 10.5 g fat, 0.36 g salt per 100 g), this jam delivers substantially more sugar while having virtually no fat and slightly lower salt.

Ingredients

SUGAR, MIXED FRUIT PULP BLEND - 60% (PAPAYA PULP, PEAR PULP, APPLE JUICE, BANANA PULP PINEAPPLE JUICE, ORANGE JUICE, MANGO PULP, GRAPE JUICE), ACIDITY REGULATOR-E330, THICKENER-E440, 10DISED SALT, VITAMINS & MINERAL, PRESERVATIVE-E202, NATURAL FLAVOURING SUBSTANCES, FOOD COLOUR-E122 NUMBER OF SERVES PER PACK: APPROX. 25, PER SERVE: 20 g (1 Tbsp)

84%

35%

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