Why is 100% Plant Based Mayo classified as ultra-processed (NOVA 4) and what specific additives does it contain?

It receives a NOVA 4 rating because it contains refined vegetable oils, added sugar, modified starch, and food additives such as E385 (calcium disodium EDTA), E415 (xanthan gum) and E160c (paprika extract), all of which are typical of ultra-processed products.

Is the mustard in this product a concern for people with mustard allergy?

Yes. The natural flavourings contain mustard and the allergen label lists mustard, so anyone with a mustard allergy should avoid this product.

Based on the ingredients, is this product suitable for strict diets like vegan, keto, halal, or gluten-free?

The product is labeled vegan and gluten-free and contains no animal-derived ingredients, making it suitable for vegan and gluten-free diets; its high fat and low carbohydrate profile also fits a keto regimen, but because the spirit vinegar may be derived from grain, halal suitability cannot be confirmed without a specific certification.

Hellmann's • 405.0 g

100% Plant Based Mayo

Fat And Sauces

Product Insights

100% Plant Based Mayo from Hellmann's is a plant-based dressing classified under the Fat and sauces and Dressings and sauces groups. It carries a Nutri-Score of D and a NOVA 4 rating, reflecting its ultra-processed nature due to refined oils, added sugars, modified starch and several additives such as E385, E415 and E160c. While it is vegan, gluten-free and low in sugar, it remains high in fat and provides a moderate amount of salt, offering a calorie-dense option that may not suit low-fat or low-salt dietary goals.

Nutrient Levels

Traffic light indicators

Fat

high

Saturated Fat

moderate

Sugars

low

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal490 kcal

Fat52 g

Saturated Fat3.9 g

Carbohydrates4.7 g

Sugars1.7 g

Comparative Analysis

Compared to the average mayonnaise, this plant-based mayo contains far less sugar (1.7 g vs 10.95 g per 100 g) while delivering a similarly high fat and energy content, making it comparable in caloric density but lighter on sugar.

Ingredients

rapeseed oil (52%), water, spirit vinegar, modified starch, sugar, salt, natural flavourings (contain mustard), lemon juice concentrate, thickener (xanthan gum), antioxidant (calcium disodium edta), paprika extract, sunflower oil, take a look at www,hellmanns,co,uk for more information on our sustainability commitment and recipe inspiration

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