Why is Cookies & Cream Protein Bar classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The bar is labeled NOVA 4 because it contains several industrial ingredients such as maltitol (a sugar alcohol), sucralose (E955), soy lecithin (E322), glycerol (E422) and poly‑dextrose, all of which are typical of highly processed foods.

How does the sugar and salt content in this bar affect a diabetic or hypertensive diet?

With only 3.5 g of sugars per 100 g the bar is low‑sugar, making it relatively safe for diabetes, but the 0.62 g of salt per 100 g is moderate and could contribute to higher sodium intake for people managing hypertension.

Is this protein bar suitable for vegan, keto, halal, or gluten‑free diets?

No. The formula includes milk protein, soy ingredients and hydrolyzed wheat gluten, so it is not vegan, not gluten‑free, and contains animal‑derived components that may not meet halal requirements, while its carbohydrate profile makes it less suitable for strict keto diets.

XXL Nutrition • 50 gram

Cookies & Cream Protein Bar

Barrre Proteine

Product Insights

The Cookies & Cream Protein Bar from XXL Nutrition is a 50 g snack delivering 35 g of protein per 100 g, 18 g fat (8.3 g saturated) and 3.5 g sugars. It carries a Nutri‑Score of D and is classified in the ultra‑processed NOVA 4 group, reflecting its use of maltitol, sucralose and several additives such as soy lecithin and glycerol. While the high protein and fiber are positives, the product also contains moderate salt (0.62 g) and a relatively high saturated‑fat level, which may be a concern for heart‑health‑focused consumers.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

low

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal400 kcal

Fat18 g

Saturated Fat8.3 g

Carbohydrates31.8 g

Sugars3.5 g

Comparative Analysis

Compared with typical protein bars, this product offers exceptionally high protein and fiber but also higher saturated fat and moderate salt, placing it toward the less health‑friendly end of the market.

Ingredients

Chocolat au lait avec édulcorant 26% (édulcorant (maltitol)), beurre de cacao, poudre de lait entier, masse de cacao, émulsifiant (lécithine de soja), arôme naturel), protéine de lait, couche arômatisée à la crème 16% (agent de charge (poly dextrose), édulcorant (maltitol), protéine de lait, huile de soja, beurre de cacao, poudre de lait entier, humectant (glycérol), masse de cacao, émulsifiant (lécithine de soja, arôme naturel), gluten de blé hydrolysé, humectant (glycérol), eau, croustillant de soja (protéine de soja, amidon de tapioca, sel), huile de soja, granulé de soja, arôme, sel, édulcorant (sucralose).

84%

35%

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