Why is Brunch bar choc chip classified as ultra-processed (NOVA 4) and what specific additives does it contain?

The bar is labeled NOVA 4 because it contains refined ingredients, added sugars, palm-based vegetable fats and multiple food-grade additives such as sorbitol (E420) as a stabiliser, soy lecithins (E322) and mono- and diglycerides (E471) as emulsifiers, and polyglycerol polyricinoleate (E476) for texture, all of which are typical of ultra-processed foods.

How does the sugar and saturated fat content in this bar affect a diabetic or heart-healthy diet?

With 27 g of sugar per 100 g, the bar can cause rapid blood-glucose spikes and is unsuitable for strict diabetic control, while 8.3 g of saturated fat per 100 g raises LDL cholesterol levels, making it a poor choice for heart-healthy eating patterns.

Is the palm oil used in this bar a concern for environmental sustainability?

The product lists vegetable fats that include palm oil, which is associated with deforestation and loss of biodiversity; unless certified sustainable, its presence raises sustainability concerns despite the inclusion of shea butter as an alternative fat source.

Cadbury • 5 Bars

Brunch bar choc chip

Sugary Snacks

Product Insights

Brunch bar choc chip is a chocolate-chip cereal bar belonging to the Sugary snacks family, marketed by Cadbury in a box of five bars. It provides 4.7 g of fiber per 100 g and relatively low salt (0.53 g), but its high sugar (27 g) and saturated fat (8.3 g) per 100 g, together with several additives and palm-based fats, give it a Nutri-Score of E and classify it as an ultra-processed (NOVA 4) product. The bar also contains common allergens such as gluten, milk, soy and may have traces of peanuts and egg.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g/ml

Energy Kcal427 kcal

Fat16 g

Saturated Fat8.3 g

Carbohydrates65 g

Sugars27 g

Comparative Analysis

Compared with the average sugary snack bar, this product contains slightly less sugar (27 g vs 28.98 g per 100 g), more saturated fat (8.3 g vs 7.8 g), significantly lower salt (0.53 g vs 1.98 g) and higher fiber (4.7 g vs 3.07 g).

Ingredients

oat flakes (25 %), sugar, glucose syrup, stabiliser (sorbitol), vegetable fats (palm, shea), wheat flour, invert sugar syrup, rice flour, cocoa butter, cocoa mass, honey (2 %), skimmed milk powder, wheat bran, whey powder (from milk), whole milk powder, humectant (glycerot), milk fat, barley malt extract, salt, emulsifiers (soya lecithins, e471, e476), molasses, flavourings, may contain peanuts, nuts, egg,

84%

35%

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