Why is Soft Bakes Blueberry classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

It is considered ultra‑processed because it is made from refined wheat flour, added sugars, isolated fibers and a suite of industrial additives; the label lists emulsifier soy lecithin (E322), acidity regulator citric acid (E330), humectant glycerol (E422), raising agent sodium carbonates (E500) and an unspecified additive coded E14xx.

How does the sugar content in Soft Bakes Blueberry affect a diabetic or hypertensive diet?

With 21 g of sugar per 100 g, the biscuits can cause rapid blood‑glucose spikes, making them unsuitable for tight diabetic control, and although the salt level is moderate (0.32 g), it still contributes to overall sodium intake, which may be a concern for hypertension.

Is Soft Bakes Blueberry suitable for a gluten‑free or vegan diet?

No. The product contains wheat flour and added wheat gluten, which provide gluten, and it also includes milk (an animal‑derived ingredient) and soy lecithin, so it does not meet gluten‑free or vegan standards.

Belvita, Mondelez • 250g

Soft Bakes Blueberry

Sugary Snacks

Product Insights

Soft Bakes Blueberry are soft‑baked breakfast biscuits that fall under the Sugary snacks and Biscuits and cakes categories. They carry a Nutri‑Score of C and are rated as an ultra‑processed product (NOVA 4), containing 21 g of sugar, 0.32 g of salt and 7.5 g of dietary fibre per 100 g, but also include gluten, milk and soy allergens. The formulation offers whole‑grain cereals, blueberries and chicory fibre for added fibre, yet the high sugar level, multiple additives and presence of common allergens limit its suitability for health‑focused or allergen‑sensitive consumers.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

low

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal388 kcal

Fat12 g

Saturated Fat1.1 g

Carbohydrates63 g

Sugars21 g

Comparative Analysis

Compared with the average snack (28.98 g sugar, 1.98 g salt and 418 kcal per 100 g), Soft Bakes Blueberry provides only 21 g sugar, 0.32 g salt and about 398 kcal, making it lower in sugar, salt and energy.

Ingredients

Cereals 46.1% [_Wheat_ flour 25.6%, wholegrain cereals 17.9% (_Oat_ grits 12.9%, wholegrain _Wheat_ flour 1%, wholegrain crushed buckwheat 1%, _oat_ flakes 1%, wholegrain _barley_ flour 1%, wholegrain spelt flour (_wheat_) 1%), rice flour 2.5%, malted _wheat_ flour 0.1%, sugar, rapeseed oil, modified starch, sweetened dried blueberries 5% [blueberries 2.5%, sugar, glucose-fructose syrup, dextrose, flavouring, acidity regulator (citric acid)], chicory root fibre, isomaltulose, humectant (glycerol), currants 1%, minerals (calcium carbonate, magnesium carbonate, elemental iron), salt, emulsifier (_soya_ lecithins), flavourings, concentrated redcurrant juice 0.3%, raising agent (sodium carbonates), _wheat_ gluten, dextrose, starch

84%

35%

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