Why is Soft Bakes Blueberry classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The product combines refined cereals, multiple sweeteners, fats and a range of industrial ingredients that are combined after extensive processing, which places it in the ultra‑processed NOVA 4 category. Its additive list includes emulsifier E322 (lecithin), acidifier E330 (citric acid), humectant E422 (glycerol), raising agents E500 (sodium carbonate) and E503 (ammonium carbonate), and bulking agent E965 (maltitol).

How does the sugar and salt content in Soft Bakes Blueberry affect a diabetic or hypertensive diet?

With 20 g of sugar and 0.32 g of salt per 100 g, the snack provides a significant carbohydrate load that can raise blood glucose levels, making it unsuitable for strict diabetic control, while the modest salt amount is lower than typical snack averages but still contributes to overall sodium intake, which may be a concern for hypertension if consumed frequently.

Is Soft Bakes Blueberry suitable for vegan, keto, halal, or gluten‑free diets?

No; the product contains animal‑derived ingredients such as egg, skimmed milk and wheat gluten, which disqualify it from vegan, halal (without proper certification) and gluten‑free diets, and its high carbohydrate and added sugar content makes it incompatible with keto guidelines.

Crownfield • 250 g

Soft Bakes Blueberry

Sugary Snacks

Product Insights

Soft Bakes Blueberry is a sugary snack belonging to the biscuits and cakes family, offering 419 kcal per 100 g with 13 g of fat, 6 g of protein and 7 g of fiber. It carries a Nutri‑Score of C and is classified as ultra‑processed (NOVA 4), containing several additives such as emulsifier E322, acidifier E330, humectant E422, raising agents E500 and E503, and bulking agent E965, as well as common allergens like gluten, milk and egg. While the product is lower in sugar, fat, saturated fat and salt than average sweet snacks, its high added sugar content and presence of multiple additives may be concerns for health‑focused consumers.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal419 kcal

Fat13 g

Saturated Fat1.5 g

Carbohydrates66 g

Sugars20 g

Comparative Analysis

Compared with typical sweet snack averages, Soft Bakes Blueberry contains less sugar, total fat, saturated fat and salt per 100 g.

Ingredients

47.4% Cereals (60% Wheat Flour, 37.8% Wholegrain Cereals [Buckwheat Groats, Wholegrain Wheat Flour, Wholegrain Barley Flour, Oat Flakes, Wholegrain Spelt Flour (Wheat)], Rice Flour, Malted Wheat Flour), Rapeseed Oil, Isomaltulose^, 6% Sweetened Dried Blueberry Pieces (60% Blueberries, Sugar, Sunflower Oil), Fructo-Oligosaccharides, Humectant: Glycerol; Bulking Agent: Maltitol; Sugar, Maize Starch, 1.9% Raisins, Wheat Gluten, Natural Flavouring, Salt, Emulsifier: Rapeseed Lecithins; Wheat Starch, Raising Agents: Ammonium Carbonates, Sodium Carbonates; Magnesium, Dried Skimmed Milk, Egg, Acid: Citric Acid; Iron, Vitamin B6, Folic Acid. ^Isomaltulose is a source of Glucose and Fructose. Allergy Advice For allergens, including Cereals containing Gluten, see ingredients in bold. May also contain Nuts and Peanuts.

84%

35%

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