Why is Lion Wild classified as ultra-processed (NOVA 4) and what specific additives does it contain?

It receives a NOVA 4 rating because its ingredient list includes refined grains, multiple added sugars, flavorings, colourings and emulsifiers that are typical of industrially formulated foods; the additives are caramel colour (E150), beta-carotene colour (E160a i), lecithins (E322, E306), an antioxidant rich in tocopherols, and a synthetic vitamin‑mineral premix.

How does the high sugar content in Lion Wild affect a diabetic or hypertensive diet?

With roughly 24.7 g of sugar per 100 g, the cereal can cause rapid blood-glucose spikes and adds extra calories, which may impair blood-sugar control for diabetics and, when combined with its sodium-containing ingredients, could contribute to higher blood pressure, so it should be consumed sparingly or avoided in strict diabetic or hypertensive meal plans.

Is the skimmed milk powder in Lion Wild a concern for people with lactose intolerance or milk allergy?

Yes; skimmed milk powder provides dairy protein and residual lactose, so the product is not suitable for individuals with milk allergy or lactose intolerance, and the label also lists milk as an allergen.

Nestlé • 410 g

Lion Wild

Cereals And Potatoes

Product Insights

Lion Wild is a Nestlé breakfast cereal that belongs to the "Cereals and potatoes" group, offering whole wheat, rice flour and cornmeal as base grains. The product is classified as NOVA group 4, indicating an ultra-processed food, and it carries a Nutri-Score that is not assigned, while its nutrient profile shows high sugars (≈24.7 g per 100 g) and moderate fat (≈15.3 g per 100 g) together with gluten and milk allergens. It contains several additives such as caramel colour (E150), beta-carotene (E160a i), lecithins (E322, E306) and an antioxidant blend, which may be a downside for consumers seeking cleaner labels, though the cereal also provides dietary fiber (1.5 g per serving) and some vitamins and minerals.

Nutrient Levels

Traffic light indicators

Fat

moderate

Sugars

high

Nutritional Values

Values per 100 g

Added Sugars0 g

Fruits & Vegetables0 %

Comparative Analysis

Compared with the average breakfast cereal (14.1 g sugar, 9 g fat per 100 g), Lion Wild contains about 24.7 g sugar and 15.3 g fat per 100 g, making it considerably higher in both sugar and fat than the category norm.

Ingredients

cereals 49,1%: whole wheat 28% rice flour, cornmeal, fodder 35,8%: sunflower oil, wheat starch, chocolate 5,6% (lean cocoa powder, sugar, cocoa butter), sugar, skimmed milk powder, caramel powder 2,3% (whey powder, butter, maltodextrin, sugar, skimmed milk powder), calcium carbonate, toumesol lecithin, natural flavours, antioxidant (extract rich in tocopherols)], sugar, glucose syrup, vitamins and minerals (calcium carbonate, niacin, iron, pantothenic acid, vitamin b6, vitamin b2, folic acid), salt, natural vanilla flavor, caramelized sugar syrup, baking powder (sodium carbonates), color (beta-carotene),

84%

35%

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