Why is Lion WildCrush classified as ultra‑processed (NOVA 4) and which specific additives does it contain?

The cereal combines refined flours, a caramel‑chocolate filling and numerous industrial ingredients that are not used in traditional home cooking, which places it in NOVA 4. Its additive list includes emulsifier sunflower lecithin, colour beta‑carotene (E160a), caramel colour (E150), antioxidant tocopherol mix (E306), raising agent sodium bicarbonate (E500ii) and a small amount of maltodextrin.

How does the high sugar content in Lion WildCrush affect a diabetic or hypertensive diet?

With 24.7 g of sugars per 100 g, the cereal can cause rapid spikes in blood glucose, making it unsuitable for strict diabetic meal plans; the sugar load also contributes extra calories, which may hinder weight management. Although its salt level (0.85 g/100 g) is below the average for cereals, it is still classified as moderate and should be considered in a hypertension‑focused diet.

Is Lion WildCrush suitable for vegan, gluten‑free or low‑sugar diets?

No. The product contains wheat flour and wheat starch, so it is not gluten‑free, and it includes skimmed milk powder, making it unsuitable for vegan diets. Its sugar content is well above typical low‑sugar thresholds, so it does not fit low‑sugar dietary patterns either.

Nestlé • 350 g

Lion WildCrush

Cereals And Potatoes

Product Insights

Lion WildCrush is an extruded, filled breakfast cereal from Nestlé, belonging to the Cereals and Potatoes / Breakfast cereals group. It carries a Nutri‑Score of D and is classified in NOVA group 4, reflecting its ultra‑processed nature and the presence of several additives such as emulsifiers, color (beta‑carotene) and caramel colour, while providing 5 g of fiber and added vitamins and minerals per 100 g. However, it is high in sugars at 24.7 g per 100 g (well above the category average of 14.1 g) and contains gluten and milk allergens, which may be concerns for sensitive consumers.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Added Sugars0.9 g

Fruits & Vegetables0 %

Comparative Analysis

Compared with the average breakfast cereal, Lion WildCrush contains roughly double the sugar (24.7 g vs 14.1 g/100 g), about 70 % more fat (15.3 g vs 9.0 g), but offers less than half the protein (5.3 g vs 10.2 g) and fiber (5 g vs 8.3 g).

Ingredients

mąki (49,2%) (_pszenna_ pełnoziarnista (28,0%); ryżowa, kukurydziana), nadzienie o smaku karmelowo-czekoladowym (35,8%) (olej słonecznikowy, skrobia _pszenna_, czekolada (5,6%) (kakao o obniżonej zawartości tłuszczu, cukier, tłuszcz kakaowy), cukier, odtłuszczone _mleko_ w proszku, proszek karmelowy (serwatka w proszku (z _mleka_), masło (z _mleka_), maltodekstryna, cukier, odtłuszczone _mleko_ w proszku), substancja wzbogacająca (składnik mineralny: wapń), emulgator (lecytyny słonecznikowe), aromaty naturalne, przeciwutleniacz (mieszanina tokoferoli)), cukier, syrop glukozowy, substancje wzbogacające (składniki mineralne: wapń, żelazo; witaminy: niacyna (B3), kwas pantotenowy (B5), witamina B6, ryboflawina (B2), kwas foliowy (B9)), sól, emulgator (lecytyny słonecznikowe), olej słonecznikowy, aromaty naturalne, syrop cukru karmelizowanego, kakao o obniżonej zawartości tłuszczu, substancja spulchniająca (wodorowęglan sodu), barwnik (beta-karoten), przeciwutleniacz (mieszanina tokoferoli).

84%

35%

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