Why is Trésor brownie classified as ultra-processed (NOVA 4) and what specific additives does it contain?

It is made from refined cereal flours, a chocolate milk filling and several industrial ingredients, which places it in NOVA group 4; the formulation includes emulsifier soy lecithin (E322), acidity regulator citric acid (E330), antioxidant ascorbyl palmitate (E304i), vitamin E (alpha‑tocopherol, E307), maltodextrin, riboflavin (E101) and other minor additives.

How does the sugar and fat content of Trésor brownie impact a diabetic or hypertensive diet?

With 25 g of sugar per 100 g, the cereal can cause rapid blood‑glucose spikes, making it unsuitable as a regular choice for diabetes; the 15 g of fat, of which 4.9 g is saturated, may raise cholesterol levels, while the low salt (0.4 g) is less of a concern for blood pressure but the overall profile is not ideal for these conditions.

Can people following vegan, gluten‑free, or keto diets safely eat Trésor brownie?

No; the product contains wheat flour (gluten) and multiple dairy ingredients such as milk powder, whey and milk fat, so it is neither vegan nor gluten‑free, and its high carbohydrate and sugar content makes it unsuitable for keto diets.

Kellogg's • 375 g

Trésor brownie

Cereals And Potatoes

Product Insights

Trésor brownie is a Kellogg's chocolate-filled breakfast cereal classified under the PNNS groups "Cereals and potatoes" and "Breakfast cereals." It carries a Nutri-Score of D and falls into NOVA group 4, featuring 25 g of sugars, 15 g of fat (including 4.9 g saturated fat) and 436 kcal per 100 g, while its fiber, protein and salt levels are below average for cereals. The product is labelled vegetarian, free of artificial flavours and colourings, and bears sustainability certifications such as Rainforest Alliance, yet it remains an ultra-processed food with several additives.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal436 kcal

Fat15 g

Saturated Fat4.9 g

Carbohydrates65 g

Sugars25 g

Comparative Analysis

Compared with the average breakfast cereal, Trésor brownie delivers about 78 % more sugar (25 g vs 14.1 g per 100 g), nearly double the fat (15 g vs 9 g), while providing roughly 12 % more calories and only about a quarter of the typical salt level.

Ingredients

Farines de céréales (52%) (blé, blé complet, maïs), fourrage avec du chocolat au lait (huiles végétales {colza, palme} en proportion variable, chocolat au lait (8%) (sucre, pâte de cacao^, lactosérum en poudre, matière grasse du lait, lait entier en poudre, beurre de cacao^), sucre, sirop de glucose, cacao maigre en poudre^, lait entier en poudre, lait écrémé en poudre, émulsifiant (lécithine de soja), arôme naturel, acide citrique), sucre, cacao en poudre^ (4%), oligofructose, cacao maigre en poudre^, chlorure de potassium, sel, maltodextrine, riboflavine, thiamine, vitamine B6, vitamine B12, antioxydants (palmitate d'ascorbyle, alpha-tocopherol). ^Certifié Rainforest Alliance.

84%

35%

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