Why is Blueberry Wheats classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

It is made from extruded whole wheat and a sweet blueberry filling that includes industrial ingredients such as glucose syrup, sugar, citric acid (E330), glycerol (E422) and pectin (E440), all of which are typical of ultra‑processed foods.

How does the sugar content in Blueberry Wheats affect a diabetic or hypertensive diet?

With 16 g of sugar per 100 g, the cereal has a high glycaemic load that can quickly raise blood glucose, making it unsuitable for strict diabetic meal plans, while its very low salt (0.02 g) is not a concern for hypertension, but the overall high sugar still limits its suitability for heart‑healthy diets.

Is Blueberry Wheats suitable for vegan, gluten‑free, or ketogenic diets?

The product is certified vegan and contains no animal‑derived ingredients, but it is made from wheat and therefore contains gluten, so it is not gluten‑free, and its high carbohydrate and sugar content make it incompatible with ketogenic eating.

Kellogg's

Blueberry Wheats

Cereals And Potatoes

Product Insights

Blueberry Wheats is a Kellogg's breakfast cereal composed of whole wheat and a blueberry‑flavoured filling. It falls under the PNNS groups "Cereals and potatoes" and "Breakfast cereals", carries a Nutri‑Score of A and is classified as ultra‑processed (NOVA 4). The cereal provides 8.5 g of protein and 8 g of fiber per 100 g while being low in fat, saturated fat and salt, but it contains a high sugar level of 16 g per 100 g and includes additives such as citric acid (E330), glycerol (E422) and pectin (E440).

Nutrient Levels

Traffic light indicators

Fat

low

Saturated Fat

low

Sugars

high

Salt

low

Nutritional Values

Values per 100 g/ml

Energy Kcal364 kcal

Fat1.5 g

Saturated Fat0.2 g

Carbohydrates75 g

Sugars16 g

Comparative Analysis

Compared with the average breakfast cereal, Blueberry Wheats contains more sugar (16 g vs 14.1 g per 100 g) while having lower fat, saturated fat, salt, protein and fiber.

Ingredients

Wholewheat (72%), blueberry flavoured filling (blueberry puree (10%), glucose syrup, sugar, humectant {glycerol}, acidity regulator {citric acid}, gelling agent {pectin}, natural flavouring).

84%

35%

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Frequently Asked Questions

Everything you need to know about Blueberry Wheats.

Marks & Spencer

500 g