Why is Oat and Seed Granola classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The granola includes refined ingredients such as added sugar, glucose syrup, processed wheat protein crisps and soy nuggets, as well as an emulsifier (lecithins, E322) and an antioxidant (tocopherol‑rich extract, E306), all of which are typical of ultra‑processed foods, placing it in NOVA group 4.

How does the sugar and salt content in this granola affect a diabetic or hypertensive diet?

With 14.5 g of sugar per 100 g, the product can cause rapid blood‑glucose spikes, which is a concern for people with diabetes; however, its salt level is low at 0.2 g, so it does not significantly impact hypertension, though overall calorie density should still be considered.

Is the soy in this granola a concern for soy‑allergic consumers or vegans?

The granola contains soy protein isolate and soy nuggets, which trigger soy allergy reactions, so soy‑sensitive individuals should avoid it; the soy component is vegan, but the presence of honey makes the whole product non‑vegan.

Tesco

Oat and Seed Granola

Cereals And Potatoes

Product Insights

Oat and Seed Granola is a high‑protein breakfast cereal marketed as a granola option for the breakfast meals category. It carries a Nutri‑Score of A and is placed in NOVA group 4, indicating it is ultra‑processed; per 100 g it provides 23.5 g of protein and 8.7 g of fiber but also 14.5 g of sugars, 10.8 g of fat and 0.2 g of salt. The product contains gluten and soy allergens, includes the additives E306 (tocopherol‑rich extract) and E322 (lecithins), and uses honey, making it unsuitable for strict vegans.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

low

Sugars

high

Salt

low

Nutritional Values

Values per 100 g/ml

Energy Kcal356 kcal

Fat10.8 g

Saturated Fat1.3 g

Carbohydrates53 g

Sugars14.5 g

Comparative Analysis

Compared with the average high‑protein granola, this product delivers far more protein (23.5 g vs 10.1 g) and slightly higher sugar, while containing less fat, salt and calories per 100 g.

Ingredients

Oat Flakes, Wheat Protein Crisp (13%) [Wheat Protein, Wheat Flour], Sugar, Soya Nuggets (6%) [Soya Protein Isolate, Tapioca Starch, Salt], Sunflower Oil, Multigrain Flakes [Corn Flakes, Spelt Flakes (Wheat), Rice Flakes, Sugar, Barley Malt Extract, Salt, Emulsifier (Lecithins)], Toasted Soya Flakes (3%), Glucose Syrup, Pumpkin Seeds, Honey, Flavouring, Caramelised Sugar, Antioxidant (Tocopherol-Rich Extract).

84%

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