Why is The Bakery at Asda Multigrain Loaf classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

It is labeled NOVA 4 because the formulation includes refined wheat flour, added sugars, vegetable oils, and processing aids such as calcium propionate (a preservative) and ascorbic acid (a flour treatment agent), which are hallmarks of ultra‑processed foods.

How does the sugar and salt content in this loaf affect a diabetic or hypertensive diet?

The loaf provides 3.5 g of sugar and 0.74 g of salt per 100 g; the sugar contributes to total carbohydrate intake and must be counted by diabetics, while the salt level, though lower than many breads, can still elevate blood pressure if consumed in large quantities, so hypertensive individuals should monitor portion size.

Based on its ingredients, is this loaf suitable for vegan, gluten‑free, or keto diets?

All listed ingredients are plant‑based, so the loaf is vegan, but it contains wheat flour and thus is not gluten‑free, and its 42 g of carbohydrates per 100 g makes it unsuitable for keto diets.

Asda • 800g

The Bakery at asda Multigrain Loaf

Cereals And Potatoes

Product Insights

The Bakery at Asda Multigrain Loaf belongs to the Cereals and potatoes (Bread) group and carries a Nutri‑Score of A despite being classified as ultra‑processed (NOVA 4). It offers a low fat (2.8 g) and low sugar (3.5 g) profile, with higher than average fiber (6.5 g) and solid protein (9.9 g) per 100 g, but it also contains added salt (0.74 g) and additives such as calcium propionate and ascorbic acid, plus palm oil, which may concern health‑focused consumers. Allergens present include gluten from wheat and soy from soy flour, making it unsuitable for those with related sensitivities.

Nutrient Levels

Traffic light indicators

Fat

low

Saturated Fat

low

Sugars

low

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal245 kcal

Fat2.8 g

Saturated Fat0.5 g

Carbohydrates42 g

Sugars3.5 g

Comparative Analysis

Compared with the average French multigrain bread, this loaf has less than half the sugar and salt, about half the fat, and more than double the fiber per 100 g.

Ingredients

Fortified Wheat Flour [Wheat Flour, Calcium Carbonate, Iron, Niacin (B3), Thiamin (B1)], Water, Mixed Grains and Seeds (12%) [Malted Wheat Flakes, Oat Flakes, Toasted Barley Flakes, Toasted Rye Flakes, Golden Linseeds, Sunflower Seeds, Kibbled Malted Oats, Poppy Seeds, Toasted Wheat Flakes], Yeast, Wheat Fibre, Wheat Bran, Wheat Protein, Salt, Soya Flour, Sugar, Vegetable Oils and Fat [Rapeseed Oil, Palm Fat, Palm Oil], Spirit Vinegar, Malted Barley Flour, Preservative (Calcium Propionate), Malted Wheat Flour, Wholemeal Wheat Flour, Flour Treatment Agent (Ascorbic Acid).

84%

35%

Unlock What Your Food Doesn't Tell You

Scan this and millions of other food products to discover hidden positive & negative points, scores percentage, additives, allergens, and deeper product insights with the free NutrScan app.