Why is Original Crumpets classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

NOVA 4 covers foods that are largely industrial formulations and contain additives; Original Crumpets include raising agents (E450, E500, E501) and a preservative (E282 – calcium propionate), which qualify them as ultra‑processed.

How does the sugar and salt content in Original Crumpets affect a diabetic or hypertensive diet?

At 2 g of sugar per 100 g the product adds a modest amount of carbohydrate, but its 3.7 g of salt per 100 g is high in sodium, which can raise blood pressure and requires careful portion control for people with hypertension or diabetes.

Based on the ingredients, is Original Crumpets suitable for vegan, halal, kosher, or gluten‑free diets?

All ingredients are plant‑derived and the additives are approved for halal and kosher, making the crumpets vegan, halal and kosher, but because they are made from wheat flour they contain gluten and are not gluten‑free.

Warburtons • 9

Original Crumpets

Cereals And Potatoes

Product Insights

Original Crumpets are a UK‑produced wheat‑based bread product marketed by Warburtons and sold in major British retailers. They belong to the PNNS “Bread” group, carry a Nutri‑Score of E and are classified as ultra‑processed (NOVA 4), with low fat (0.7 g/100 g) and low sugars (2 g/100 g) but a relatively high salt level (3.7 g/100 g) and contain gluten. The formulation includes four food additives (E450, E500, E501, E282) and is certified vegetarian, vegan, halal and kosher, though the presence of gluten means it is not suitable for gluten‑free diets.

Nutrient Levels

Traffic light indicators

Fat

low

Saturated Fat

low

Sugars

low

Salt

high

Nutritional Values

Values per 100 g/ml

Energy Kcal176 kcal

Fat0.7 g

Saturated Fat0.2 g

Carbohydrates35.3 g

Sugars2 g

Comparative Analysis

Compared with the average crumpet category, Original Crumpets contain markedly less fat (0.7 g vs 5.5 g) and sugars (2 g vs 4.75 g) while delivering a similar salt amount (3.7 g vs 3.84 g).

Ingredients

Wheat Flour [with Calcium, Iron, Niacin (B3) and Thiamin (B1)], Water, Yeast, Raising Agents: E450, E500, E501; Salt, Sugar, Preservative: Calcium Propionate.

84%

35%

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Frequently Asked Questions

Everything you need to know about Original Crumpets.

Warburtons