
Product Insights
The product is a pack of Sainsbury’s crumpets, a plant‑based bakery item classified under the Bread group of the PNNS categories. It carries a NOVA 4 label indicating it is ultra‑processed and contains three common food additives – disodium diphosphate, sodium hydrogen carbonate and potassium sorbate – while providing 204 kcal, 0.7 g fat, 0.1 g saturated fat, 6.4 g protein and 3.2 g fiber per 100 g. Nutritionally it is low in fat and salt but has a higher sugar level (6.5 g) than typical crumpets, and it is not gluten‑free, which may limit suitability for certain diets.
Nutrient Levels
Traffic light indicators
Nutritional Values
Values per 100 g
Comparative Analysis
Compared with average bakery products, these crumpets contain far less fat (0.7 g vs 5.5 g), saturated fat (0.1 g vs 1.4 g) and salt (1.07 g vs 3.95 g), but they also provide fewer calories (204 kcal vs 349 kcal), less protein (6.4 g vs 9.9 g) and fiber (3.2 g vs 5.4 g) while delivering more sugar (6.5 g vs 4.8 g).
Ingredients
Fortified Wheat Flour (Wheat Flour, Calcium Carbonate, Niacin, Iron, Thiamin), Water, Spirit Vinegar, Sugar, Raising Agents: Disodium Diphosphate, Sodium Hydrogen Carbonate; Yeast, Salt, Preservative: Potassium Sorbate.
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Frequently Asked Questions
Everything you need to know about Crumpets.











