Weetabix • 450g
Protein Crunch Original
Product Insights
Protein Crunch Original is a plant-based breakfast cereal belonging to the cereals and potatoes group, marketed as a high-protein, fortified snack. It carries a Nutri-Score of C (score 8) and is classified as NOVA 4, reflecting its ultra-processed nature with added sugars, maltodextrin, potassium chloride and a paprika colourant. While it offers a strong protein punch (20 g per 100 g) and modest fat and salt levels, its sugar content (22 g per 100 g) is well above typical cereals and it contains gluten and oat which are allergens.
Nutrient Levels
Traffic light indicators
Nutritional Values
Values per 100 g
Comparative Analysis
Compared with the average breakfast cereal, Protein Crunch Original provides roughly double the protein and far less fat and salt, but its sugar level is markedly higher than the category norm.
Ingredients
Blé complet (54 %), sucre, gluten de blé, maltodextrine, farine d'avoine complète (5,5 %), sel, chlorure de potassium, arôme, colorant : extrait de paprika, niacine (B3), fer, thiamine (B1), riboflavine (B2), vitamine B6, acide folique, vitamine D, vitamine B12.
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Frequently Asked Questions
Everything you need to know about Protein Crunch Original.
