Why is Weetabix Protein classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

It falls into NOVA 4 because the grains are milled, extruded and fortified in an industrial process; the ingredient list shows no added E‑number additives, only processed components such as barley malt extract, rice flour, wheat starch and added vitamins/minerals, so the product contains zero listed additives.

How does the sugar and salt content in this cereal impact a diabetic or hypertensive diet?

With only 4.8 g of sugars and 0.24 g of salt per 100 g, the cereal adds minimal glycemic load and sodium, making it suitable for diabetic and hypertensive diets when eaten in reasonable portions.

Is the wheat gluten in Weetabix Protein a concern for people with gluten intolerance or celiac disease?

Yes, the product contains whole wheat (92 %) and wheat gluten, both of which contain gluten; individuals with celiac disease or non‑celiac gluten sensitivity should avoid this cereal.

Weetabix • 440g

Weetabix Protein

Cereals And Potatoes

Product Insights

Weetabix Protein is a plant‑based breakfast cereal made mainly of whole wheat and fortified with vitamins and minerals. It carries a Nutri‑Score of A and is classified in NOVA group 4, indicating it is ultra‑processed; it delivers 19 g protein and 10 g fiber per 100 g while keeping sugars at 4.8 g, fat at 2.5 g and salt at 0.24 g, all below typical category averages. However, its high carbohydrate content (≈63 g per 100 g) and moderate energy (≈365 kcal per 100 g) mean it remains a calorie‑dense option, and the presence of gluten makes it unsuitable for those with gluten intolerance.

Nutrient Levels

Traffic light indicators

Fat

low

Saturated Fat

low

Sugars

low

Salt

low

Nutritional Values

Values per 100 g

Energy Kcal21 kcal

Energy89 kJ

Fat0.4 g

Saturated Fat0.1 g

Cholesterol0 g

Comparative Analysis

Compared with the average breakfast‑cereal, Weetabix Protein provides almost double the protein (19 g vs 10.15 g) and more fiber (10 g vs 8.26 g), while delivering markedly less sugar (4.8 g vs 14.1 g), fat (2.5 g vs 9 g) and salt (0.24 g vs 1.77 g), with a comparable energy level.

Ingredients

Blé Complet (92%), Gluten de Blé, Extrait d'Orge Malté, Sucre, Farine de Riz, Amidon de Blé, Germes de Blé, Sel, Cacao en Poudre, Niacine, Fer, Riboflavine (B2), Thiamin (B1), Acide Folique, Vitamine D.

84%

35%

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Frequently Asked Questions

Everything you need to know about Weetabix Protein.

Weetabix

24 biscuits