Why is Seeded classified as a processed product (NOVA 3) and which additive does it contain?

The bread includes a starter dough, enriched wheat flour and a seed mix, which involve industrial processing steps; the only listed additive is ascorbic acid (E300), used as an antioxidant to improve dough strength.

How does the sugar and salt content in Seeded affect a diabetic or hypertensive diet?

With 3.4 g of sugar and 1.22 g of salt per 100 g, the loaf is lower in both sugar and salt than typical breads, making it a reasonable choice for controlled‑carbohydrate or low‑sodium plans, but portion control is still advised.

Is the wheat gluten in Seeded a concern for individuals with celiac disease?

Yes, the product contains wheat flour, wheat protein and other wheat‑derived ingredients, so it is not safe for anyone requiring a gluten‑free diet.

Hovis • 450 g

Seeded

Cereals And Potatoes

Product Insights

Seeded is a sourdough‑style seeded bread belonging to the Bread group of the PNNS classification. It carries a Nutri‑Score of C and is placed in NOVA group 3, offering a relatively high protein content (10.7 g) and modest fiber (4.3 g) per 100 g, but its fat level (7.4 g) is above the average for breads and its salt, while moderate, contributes to a moderate sodium load. Overall the loaf provides fewer calories, sugars and salt than typical breads, yet it remains a processed product with an added antioxidant (E300) and contains gluten and soy allergens.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

low

Sugars

low

Salt

moderate

Nutritional Values

Values per 100 g

Added Sugars0 g

Fruits & Vegetables3.1 %

Comparative Analysis

Compared with average breads, Seeded contains less sugar (3.4 g vs 4.8 g), lower salt (1.22 g vs 3.95 g) and fewer calories (280 kcal vs 349 kcal), but it offers higher protein (10.7 g vs 9.9 g) and slightly more fat (7.4 g vs 5.5 g).

Ingredients

_Wheat_ Flour (with added Calcium, Iron, Vitamin B3, Vitamin B₁), Starter Dough (30%) (contains: _Wheat_ Flour (with added Calcium, Iron, Vitamin B3, Vitamin B₁), Water, Yeast, Sea Salt), Water, Seed Mix (15%) (contains: Sunflower Seeds, Pumpkin Seeds, Toasted Sunflower Seeds, Toasted Brown Linseed, Millet Seeds, Poppy Seeds), Sea Salt, Yeast, Fermented Wheat Flour, _Wheat_ Protein, Caramelised Sugar, _Soya_ Flour, Flour Treatment Agent: Ascorbic Acid (Vitamin C).

84%

35%

Unlock What Your Food Doesn't Tell You

Scan this and millions of other food products to discover hidden positive & negative points, scores percentage, additives, allergens, and deeper product insights with the free NutrScan app.