Question 1

Why is Salt & Malt Vinegar Flavour Potato Crisps classified as ultra-processed (NOVA 4) and what specific additives does it contain?

Accepted Answer

The product combines refined potatoes, sunflower oil, and a complex malt‑vinegar flavour blend that includes added sugars, dextrose, maltodextrin, rice flour, yeast extract and several stabilisers, which pushes it into the ultra‑processed NOVA 4 category. The only listed food‑grade additives are citric acid (E330) and potassium phosphate (E340), both used to balance acidity and improve texture.

Question 2

How does the salt content in this product affect a diabetic or hypertensive diet?

Accepted Answer

With 2.1 g of salt per 100 g, a typical 45 g serving provides about 0.9 g of salt, roughly 18 % of the World Health Organization’s recommended maximum of 5 g per day. For people managing hypertension, this contribution can be significant and should be counted toward total daily salt intake, while the low sugar level (1.9 g per 100 g) has minimal impact on blood glucose control for diabetics.

Question 3

Is this snack suitable for vegan, gluten‑free, or keto diets?

Accepted Answer

All listed ingredients are plant‑based, so the crisps are suitable for a vegan diet, but they contain gluten from the potatoes and other components, making them unsuitable for a strict gluten‑free regimen. The high carbohydrate content (54 g per 100 g) also means the product is not compatible with a keto diet, which requires very low carbs.

McCoy's • 45 g

Salt & Malt Vinegar Flavour Potato Crisps

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