Why is Salt & Malt Vinegar Flavour Potato Crisps classified as ultra‑processed (NOVA 4) and which additives does it contain?

Because the potatoes are sliced, fried in oil, and flavored with a manufactured salt‑and‑vinegar blend that includes food‑grade acids and stabilisers, the product meets the criteria for an ultra‑processed food (NOVA 4). The label lists the additives citric acid (E330) and potassium phosphate (E340) as the only confirmed additives.

How does the high fat and salt content in these crisps affect a hypertensive or heart‑healthy diet?

The 31 g of fat per 100 g, of which 2.4 g is saturated, and the 2 g of salt can raise blood pressure and increase cardiovascular risk when consumed frequently; people managing hypertension or following a heart‑healthy plan should limit portion size or choose lower‑salt, lower‑fat alternatives.

Is the barley in this product a concern for people with celiac disease or gluten sensitivity?

Yes; barley is a source of gluten, so the crisps are not safe for anyone requiring a gluten‑free diet, even though the other ingredients are plant‑based.

McCoy's • 25g

Salt & Malt Vinegar Flavour Potato Crisps

Cereals And Potatoes

Product Insights

McCoy's Salt & Malt Vinegar Flavour Potato Crisps are a plant‑based salty snack made from potatoes fried in sunflower oil and seasoned with a salt‑and‑vinegar flavour. The product falls in the Salty snacks PNNS group, carries a Nutri‑Score of D and is classified as NOVA 4, reflecting its ultra‑processed nature and the presence of additives such as citric acid (E330) and potassium phosphate (E340); per 100 g it provides 31 g of fat, 2 g of salt and 6.4 g of protein, with modest fiber (4 g) and low sugars (0.9 g). While it offers some protein and fiber, the high fat and salt levels, the plastic packet packaging and the gluten‑containing barley make it less suitable for low‑salt, low‑fat or gluten‑free diets, despite an overall Eco‑Score of A.

Nutrient Levels

Traffic light indicators

Fat

high

Saturated Fat

moderate

Sugars

low

Salt

high

Nutritional Values

Values per 100 g

Energy Kcal528 kcal

Comparative Analysis

Compared with the average salty snack, these crisps contain significantly more fat (31 g vs 23.6 g per 100 g) while delivering less sugar (0.9 g vs 3.8 g) and far lower salt (2 g vs 52 g).

Ingredients

potatoes, sunflower oil, salt & vinegar flavour [salt, flavourings, sugar, acid: citric acid, rice flour, dried yeast extract, maltodextrin, stabiliser: potassium phosphate, dried barley, malt vinegar extract).

84%

35%

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Frequently Asked Questions

Everything you need to know about Salt & Malt Vinegar Flavour Potato Crisps.

McCoy's

45 g