Why is Cinnamon chips classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

Cinnamon chips fall into the NOVA 4 category because they are made from refined flours, contain added sugars, palm oil, maltodextrin, glucose syrup and a stabiliser (potassium phosphates, E340). These processed ingredients and the use of a food‑grade film bag for packaging trigger the ultra‑processed rating.

How does the sugar and saturated‑fat content in this product affect a diabetic or hypertensive diet?

With 23 g of sugar per 100 g, the cereal can cause rapid blood‑glucose spikes, making it unsuitable for tight diabetic control. Although its salt is low, the 5.1 g of saturated fat may raise LDL cholesterol, which can be a concern for people monitoring blood pressure and heart health.

Is the presence of palm oil in Cinnamon chips a sustainability concern?

Yes, palm oil production is linked to deforestation and habitat loss for threatened species, which is reflected in the product’s Eco‑Score adjustment. Consumers seeking environmentally friendly options may prefer cereals that use alternative vegetable oils or certified sustainable palm oil.

Harvest Morn

Cinnamon chips

Cereals And Potatoes

Product Insights

Cinnamon chips are plant‑based breakfast cereal flakes (Cereals and potatoes / Breakfast cereals) made from whole‑grain wheat, rice and other grains. They carry a Nutri‑Score of D and are classified as ultra‑processed (NOVA 4), containing 23 g of sugar and 5.1 g of saturated fat per 100 g, which are well above typical cereal averages, while salt is low and fiber reaches 4.7 g. The formula is vegan‑friendly but may contain traces of milk, nuts, peanuts, sesame and soy, and it includes palm oil, raising sustainability concerns.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

high

Salt

low

Nutritional Values

Values per 100 g/ml

Energy Kcal428 kcal

Fat11 g

Saturated Fat5.1 g

Carbohydrates74 g

Sugars23 g

Comparative Analysis

Compared with typical breakfast cereals, this product contains markedly more sugar (23 g vs 14.1 g), higher fat (11 g vs 9 g) and saturated fat (5.1 g vs 2.5 g), lower fiber (4.7 g vs 8.3 g) and protein (6.4 g vs 10.2 g), while its salt is lower and calories are slightly higher.

Ingredients

WHOLEGRAIN WHEAT FLOUR (37%), Rice Flour, Sugar, Palm Oil, Maltodextrin, Maize Starch, Glucose Syrup, Barley Malt Flour, Cinnamon, Stabiliser: Potassium Phosphates; Salt. ALLERGY ADVICE: For allergens, see ingredients in bold. May also contain peanuts, nuts, sesame, milk and soya. DIETARY ADVICE: Suitable for vegetarians. No artificial colours, flavourings or preservatives. IT'S WHAT'S INSIDE THAT COUNTS BEST BEFORE: See top of pack.

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