Why is Seeded Brioche Burger Buns classified as ultra-processed (NOVA 4) and what specific additives does it contain?

The product is made from many refined ingredients such as wheat flour, sugar, rapeseed oil and invert sugar syrup, and it includes industrial additives like mono‑ and diglycerides of fatty acids (an emulsifier), a colour additive (carotenes) and flavouring, which together place it in the ultra‑processed NOVA 4 category.

How does the sugar and salt content in Seeded Brioche Burger Buns affect a diabetic or hypertensive diet?

With 9.4 g of sugars and 0.98 g of salt per 100 g, the buns provide moderate amounts that can raise blood glucose levels and contribute to daily sodium intake; people managing diabetes or high blood pressure should limit portion size and count these values within their overall daily limits.

Is the sesame seed component in these buns a concern for individuals with seed allergies?

Sesame seeds make up about 5% of the formulation, and they are a recognized allergen; anyone with a sesame allergy should avoid these buns to prevent an allergic reaction.

Specially Selected • 4 x 50g

Seeded Brioche Burger Buns

Sugary Snacks

Product Insights

Seeded Brioche Burger Buns are a sweet, seeded brioche classified under the sugary snacks and pastries groups. They carry a Nutri-Score of C and are placed in NOVA group 4, indicating an ultra-processed product containing added emulsifiers, flavourings and a colour additive. Nutritionally they offer 9.2 g of protein and 2.8 g of fiber per 100 g, but also contain 9.4 g of sugars, 0.98 g of salt and 1.6 g of saturated fat, which may be a drawback for some diets.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

moderate

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal318 kcal

Comparative Analysis

Compared with average snack values, these buns contain less sugar (9.4 g vs 16.6 g), less fat (6.8 g vs 17.3 g), less saturated fat (1.6 g vs 8.8 g) and lower salt (0.98 g vs 1.94 g), while providing more protein (9.2 g vs 7.1 g) and slightly more fiber.

Ingredients

Wheat Flour, PASTEURISED EGG (9%), Sugar, Water, SESAME SEEDS (5%), Rapeseed Oil, Invert Sugar Syrup, Yeast, SKIMMED MILK POWDER (1.5%), Wheat Gluten, CONCENTRATED BUTTER (MILK) (1%), Salt, Flavouring, Milk Protein, Malted Rye Flour, Deactivated Yeast, Emulsifier: Mono-and Diglycerides of Fatty Acids; Colour: Carotenes.

84%

35%

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