Why is Rice Up Zero Sugar Coconut Milk Chocolate Brown Rice Bar classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The bar combines refined milk chocolate, whole‑grain brown rice, and added emulsifiers such as sunflower lecithin, making it a formulation of multiple industrial‑grade ingredients, which places it in the NOVA 4 ultra‑processed category; the only listed additive is sunflower lecithin, while chicory root fiber and polyols are present as functional components.

How does the carbohydrate and natural sugar content of this bar affect people with diabetes or insulin resistance?

Although no sugar is added, the product delivers 53 g of total carbohydrates per 100 g, most of which are naturally occurring sugars, so it can raise blood glucose levels and should be consumed in moderation or avoided by individuals who need strict carbohydrate control.

Is this snack bar suitable for a vegan or gluten‑free diet?

The bar is certified gluten‑free, but it contains skimmed milk powder and other dairy‑derived ingredients, making it unsuitable for vegans while meeting gluten‑free requirements.

rice UP! • 18 g

rice up zero sugar coconut milk chocolate brown rice bar

Sugary Snacks

Product Insights

The Rice Up Zero Sugar Coconut Milk Chocolate Brown Rice Bar is a plant‑based snack positioned in the “Sugary snacks” PNNS group, made in the EU with no added sugar and certified gluten‑free. Nutritionally it provides 20 g fat, 8.6 g protein and 2.9 g fiber per 100 g, but its 53 g carbohydrate load (including natural sugars) and 439 kcal energy make it relatively high‑calorie, and it contains milk powder and polyols that can cause laxative effects for sensitive users. The bar is classified as an ultra‑processed product (NOVA 4) due to refined chocolate, emulsifier sunflower lecithin and other industrial ingredients, so while it offers some protein and fiber, consumers should weigh its high fat and carb content against their dietary goals.

Nutrient Levels

Traffic light indicators

Fat

moderate

Nutritional Values

Values per 100 g

Energy Kcal439 kcal

Fat20 g

Carbohydrates53 g

Added Sugars0 g

Fiber2.9 g

Comparative Analysis

Compared with the average sugary snack, this bar has higher fat (20 g vs 17.6 g), slightly more protein (8.6 g vs 6.3 g), lower fiber (2.9 g vs 3.1 g) and a comparable energy level (439 kcal vs 418 kcal), while containing no added sugar but a high total carbohydrate amount.

Ingredients

R ADDED EN: Popped Brown Rice Bar with Coconut Milk Chocolate with NO ADDED SUGAR. Ingredients: milk chocolate 68% [cocoa butter, cocoa mass, chicory root fiber, skimmed milk powder, emulsifier: sunflower lecithin, natural vanilla flavouring], whole grain brown rice 31,8%, natural flavouring Coconut 0,2%. Chocolate: cocoa solids: 34% minimum. Contains naturally occurring sugars. Store in a dry and cool place. *The product contains > 10g/100g polyols. Excessive consumption can lead to laxative effects. PRODUCED IN EU, Nuhealth Jsc., 176 Vasil Aprilav Blvd., Bulgaria, Plovdiv M:+359883245396 www.zerosugar.rice-up.zone Nu En Fat - 01 Carb of w Conta Fibre Protei Salt

84%

35%

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