Why is the Pure butter twisted brioche classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The product combines refined wheat flour, concentrated butter, added sugars, invert syrup, rum, and several industrial ingredients such as beta‑carotene (E160a), ascorbic acid (E300), emulsifier E471 and thickener E466, which places it in the NOVA 4 ultra‑processed category.

How does the sugar and salt content of this brioche affect people with diabetes or hypertension?

With 13 g of sugar per 100 g, the brioche can cause rapid blood‑glucose spikes, so diabetics should limit portion size; the 1.2 g of salt per 100 g contributes to sodium intake and may raise blood pressure, making it less suitable for hypertensive diets.

Is this brioche suitable for vegan, gluten‑free, or halal diets?

No; it contains eggs, milk (butter) and wheat flour with gluten, and includes alcohol‑based flavorings, so it is not vegan, not gluten‑free, and does not meet halal requirements for those avoiding animal-derived ingredients or alcohol.

leclerc • 700g

Brioche tréssée pur beurre

Sugary Snacks

Product Insights

The Pure butter twisted brioche is a sweet pastry classified in the sugary snacks and pastries groups. It carries a Nutri-Score of E and is listed as NOVA 4, reflecting its high added sugar (13 g/100 g), saturated fat (8.8 g/100 g) and moderate salt (1.2 g/100 g) while providing 363 kcal, 7.5 g protein and 13 g total fat per 100 g. The formulation includes several additives such as beta‑carotene (E160a), ascorbic acid (E300), emulsifier (E471) and thickener (E466) and contains the allergens gluten, milk and eggs.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal363 kcal

Fat13 g

Saturated Fat8.8 g

Carbohydrates54 g

Sugars13 g

Comparative Analysis

Compared with typical sweet pastries, this brioche contains less sugar, fat and salt but more carbohydrates and a slightly higher saturated‑fat level.

Ingredients

Farine de _blé_ (_gluten_), _beurre concentré_ 12,5% en beurre reconstitué (_lait_) (colorant: béta-carotène), _œufs frais_, sucre, eau, levain (farine de _blé_ (_gluten_), eau, sel), sirop de sucre inverti, rhum, arômes (contient alcool), levure, sel, émulsifiants (E471), _gluten de blé_, épaississant (E466), agent de traitement de la farine (acide ascorbique).

84%

35%

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