Why is Apple & Cinnamon Crunch classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The product is labeled NOVA 4 because it combines refined grains, added sugars, vegetable oils, and several processing aids such as emulsifiers and flavorings; the only listed additive is E306, a tocopherol‑rich antioxidant, which is used to preserve freshness.

How does the sugar and salt content in Apple & Cinnamon Crunch affect a diabetic or hypertensive diet?

With 20.2 g of sugar per 100 g, the cereal can cause rapid blood‑glucose spikes, making it unsuitable for tight diabetic control, while its 0.6 g of salt per 100 g is modest but still contributes to daily sodium intake, which should be monitored by people with hypertension.

Based on its ingredient list, is Apple & Cinnamon Crunch suitable for a vegan diet?

No, the cereal is not vegan because it contains dairy‑derived lactose and milk‑based yogurt coating, alongside other animal‑derived components, making it unsuitable for those following a strict vegan lifestyle.

Marks & Spencers

Apple & Cinnamon Crunch

Cereals And Potatoes

Product Insights

Apple & Cinnamon Crunch is a breakfast cereal belonging to the Cereals and potatoes family, classified as a Human Food/Beverage product. It carries a Nutri-Score of D and is placed in the ultra‑processed NOVA group 4, reflecting its high sugar (20.2 g per 100 g) and moderate fat (13.1 g per 100 g) content, while offering a decent 8 g of fiber and low salt (0.6 g per 100 g). The cereal also contains milk-derived lactose, a nut‑allergy warning, and the additive E306 (tocopherol‑rich extract), which may be concerns for allergen‑sensitive or health‑conscious consumers.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g/ml

Added Sugars0 g

Fruits & Vegetables10.3 %

Comparative Analysis

Compared with the average breakfast cereal, Apple & Cinnamon Crunch provides roughly 44% more sugar and 46% more fat, while delivering lower salt and a similar amount of fiber.

Ingredients

Not suitable nut allergy for intéri Élabo Made O Ma Unite M&S Oat Flakes (59%) Sugar Vegetable Oil (Sunflower/Rapeseed). PO B Cornflakes (Maize Flour Salt) Crisped Rice (Rice Flour. Wheatflour Sugar Malted Barley Salt) Dried Red Apples (3%) Yogurt Coated Cornflakes (3%) (Sugar Cocoa Butter. Lactose (Milk) Emulsifier: Glucose Syrup Desiccated Maize Dried Low Fat Yogurt (Milk) Lecithin Salt Barley Malt Extract) Coconut Concentrated Apple Juice Natural Flavourings Honey. Sweet Cinnamon (Cassia) Salt Caramelised Sugar Antioxidant: Tocopherol-Rich Extract.

84%

35%

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