Why is Honey Hoops classified as ultra-processed (NOVA 4) and what specific additives does it contain?

The cereal includes several industrial ingredients such as glucose syrup, maltodextrin, brown invert sugar syrup and natural flavourings, which are typical of ultra‑processed foods; these, together with added sugars and honey, push the product into NOVA group 4.

How does the sugar and salt content in Honey Hoops affect a diabetic or hypertensive diet?

With 19.7 g of sugar per 100 g, the cereal can cause rapid blood‑glucose spikes, making it unsuitable for tight diabetic control, while its low salt level (0.09 g) has minimal impact on blood pressure but still requires moderation for hypertensive individuals.

Is the honey in Honey Hoops a concern for vegans or people with a honey allergy?

Yes, honey is an animal‑derived sweetener, so the product is not vegan, and it can trigger allergic reactions in individuals sensitive to honey or other bee‑related products.

Crownfield • 375g

Honey Hoops Honey Flavoured Multigrain Cereal Hoops

Cereals And Potatoes

Product Insights

Honey Hoops is a ready-to-eat breakfast cereal classified in the ‘Cereals and potatoes’ and ‘Breakfast cereals’ groups, marketed by Crownfield for Lidl stores. It carries a Nutri-Score of B and is placed in NOVA group 4, indicating an ultra-processed product that contains added sugars, glucose syrup, maltodextrin and brown invert sugar syrup alongside whole-grain wheat, oat, barley, rice and maize. While the cereal provides 386 kcal per 100 g, 9.1 g of protein, 7.7 g of fiber and low saturated fat, it also delivers a high 19.7 g of total sugars, modest salt (0.09 g), gluten and honey, making it unsuitable for vegans and a potential trigger for those allergic to honey or other listed allergens.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

low

Sugars

high

Salt

low

Nutritional Values

Values per 100 g

Energy Kcal400 kcal

Fat3 g

Saturated Fat0.7 g

Carbohydrates76.8 g

Sugars19.7 g

Comparative Analysis

Compared with the average extruded breakfast cereal (14.1 g sugar, 9 g fat, 2.5 g saturated fat, 1.8 g salt, 389 kcal, 8.3 g fiber, 64 g carbs, 10.2 g protein per 100 g), Honey Hoops has markedly higher sugar (19.7 g) and carbohydrate levels, lower fat, saturated fat and salt, slightly less fiber and protein, and a similar energy content.

Ingredients

flour (47% wholegrain wheat, 5% wheat, 4% wholegrain oat, wholegrain barley, wholegrain rice), 29% wholegrain maize semolina, sugar, 4% honey, glucose syrup, maltodextrin, brown invert sugar syrup, salt, natural flavourings, allergy advice for allergens, including cereals containing gluten, see ingredients in bold, may also contain milk, nuts, peanuts, soya and other cereals containing gluten,

84%

35%

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