Why is Multigrain Hoops classified as ultra-processed (NOVA 4) and what specific additives does it contain?

The cereal is made from extruded whole‑grain flours that are cooked at high temperature, combined with added sugars, glucose syrup, invert sugar syrup and a colourant (E160b – annatto), all of which are characteristic of ultra‑processed foods and give it a NOVA 4 rating.

How does the sugar content in Multigrain Hoops affect a diabetic or low‑sugar diet?

With 17.1 g of sugar per 100 g, the cereal provides more sugar than the average breakfast cereal, which can cause rapid blood‑glucose spikes and is therefore unsuitable for strict diabetic or low‑sugar dietary plans without careful portion control.

Is Multigrain Hoops suitable for a vegan and gluten‑free diet?

The product is vegan because it contains no animal‑derived ingredients, but it includes wheat, barley and other gluten‑containing grains, and it lists milk traces, so it is not suitable for gluten‑free or celiac diets.

Crownfield, Lidl • 375 g

Multigrain Hoops

Cereals And Potatoes

Product Insights

Multigrain Hoops is a plant‑based breakfast cereal belonging to the Cereals and potatoes group, marketed as a vegan, whole‑grain option. It carries a Nutri‑Score of C and is classified as ultra‑processed (NOVA 4), reflecting the presence of refined sugars, glucose and invert syrups, plus the colour additive E160b (annatto). While it offers high fiber (≈8 g per 100 g) and low fat and salt, its sugar level (17.1 g per 100 g) is above average for the category, and traces of gluten and milk may affect sensitive consumers.

Nutrient Levels

Traffic light indicators

Fat

low

Saturated Fat

low

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal376 kcal

Fat2.7 g

Saturated Fat0.4 g

Carbohydrates74.6 g

Sugars17.1 g

Comparative Analysis

Compared with typical breakfast cereals, Multigrain Hoops contains more sugar (17.1 g vs 14.1 g per 100 g) but offers comparable fiber (8 g vs 8.3 g) and lower salt (0.7 g vs 1.78 g) while being low in fat.

Ingredients

59% Flour (82% Wholegrain Wheat, 9% Wheat, 7% Wholegrain Oat, Wholegrain Barley, Wholegrain Rice), 32% Wholegrain Maize Semolina, Sugar, Glucose Syrup, Invert Sugar Syrup, Salt, Carob Flour, Colour: Annatto Norbixin.

84%

35%

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Frequently Asked Questions

Everything you need to know about Multigrain Hoops.

Marks & Spencer

375 g