Why is Protein Cereal classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The cereal is made from many refined ingredients such as concentrated whey, casein, tapioca starch, and a blend of sweeteners, oils, and flavorings that undergo multiple industrial steps, which places it in the NOVA 4 category; its only listed additive is E100 (turmeric extract) used for color, along with natural flavors.

How does the sugar and salt content in Protein Cereal affect a diabetic or hypertensive diet?

Protein Cereal contains zero added sugars, so it has a minimal direct impact on blood glucose, but the allulose and monk‑fruit sweeteners may still influence some individuals; the salt level of 0.4 g per serving is moderate and should be considered within daily sodium limits for those managing hypertension.

Based on its ingredients, is Protein Cereal suitable for strict diets like vegan, keto, halal, or gluten‑free?

The cereal is gluten‑free but not vegan because it contains dairy proteins (casein and whey); it is not keto‑friendly due to 15 g of total carbohydrates per serving, and while it does not contain pork‑derived ingredients, halal suitability depends on the source of the dairy, which is not specified.

Magic Spoon • 7 oz

Protein Cereal

Cereals And Potatoes

Product Insights

Protein Cereal is an extruded breakfast cereal made with a milk protein blend, low‑calorie sweeteners such as allulose and monk fruit, and a mix of high‑oleic sunflower and avocado oils, providing 150 kcal per 38 g serving with 13 g protein and 15 g carbohydrates. It belongs to the “Cereals and potatoes” and “Breakfast cereals” PNNS groups, carries a NOVA 4 ultra‑processed label and has no official Nutri‑Score, while its fat (8 g per serving) is high, salt is moderate (0.4 g per serving) and it contains no added sugars. The product is gluten‑free, includes dairy allergens, and supplies notable fiber (11 g per serving) and iron, but the overall nutritional balance is offset by elevated fat and salt levels.

Nutrient Levels

Traffic light indicators

Fat

high

Saturated Fat

moderate

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal395 kcal

Iron5.3 mg

Comparative Analysis

Compared with the average breakfast cereal, Protein Cereal delivers almost three times the protein (34 g vs 10 g per 100 g) and nearly four times the fiber, but its fat content is more than double and it contains no added sugars.

Ingredients

Milk Protein Blend (Caseins, Whey Protein Concentrates), Sweetener Blend (Allulose, Monk Fruit Extracts), Oil Blend (High Oleic Sunflower Oil, Avocado Oil), Tapioca Starch, Inulin (from Chicory Root and/or Agave), Natural Flavors, Salt, Turmeric Extract, Spirulina Extract, Vegetable Juices (for color).

84%

35%

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