Why is Fruity Muesli classified as a processed product (NOVA 3) and what specific additive does it contain?

It is assigned to NOVA group 3 because the cereal combines whole‑grain flakes with toasted and dried fruits that undergo heat‑treatment and mixing, which constitutes moderate industrial processing; the only listed additive is sulphur dioxide (E220), used as a preservative.

How does the high sugar content in Fruity Muesli affect a diabetic diet?

With 23.1 g of sugars per 100 g, the cereal can cause a rapid rise in blood glucose and should be limited or paired with protein and fiber‑rich foods to blunt spikes, making it a less suitable staple for people managing diabetes.

Is the sulphur dioxide preservative in Fruity Muesli a concern for people with sulfite sensitivity?

Yes, the presence of sulphur dioxide (E220) can trigger reactions in individuals sensitive to sulfites, ranging from mild respiratory symptoms to severe asthma attacks, so such consumers should avoid this product.

Sainsbury's • 750g

FRUITY MUESLI

Cereals And Potatoes

Product Insights

Fruity Muesli is a plant‑based breakfast cereal classified under the ‘Cereals and potatoes’ group, offering a vegan, no‑added‑sugar formulation. It carries a Nutri‑Score of B and falls in NOVA group 3, reflecting moderate processing but a relatively favourable nutrient profile with low fat, low saturated fat, low salt, high fiber and a decent protein content. Nevertheless, it contains a high amount of natural sugars, added sulphur‑dioxide preservative (E220) and gluten traces, which may be problematic for sugar‑restricted or sulfite‑sensitive consumers.

Nutrient Levels

Traffic light indicators

Fat

low

Saturated Fat

low

Sugars

high

Salt

low

Nutritional Values

Values per 100 g

Energy Kcal342 kcal

Fat2.6 g

Saturated Fat0.5 g

Carbohydrates67.2 g

Sugars23.1 g

Comparative Analysis

Compared with the average breakfast cereal, Fruity Muesli has markedly lower fat (2.6 g vs 8.9 g), saturated fat (0.5 g vs 2.5 g) and salt (0.03 g vs 1.77 g), but it is considerably higher in sugars (23.1 g vs 14.1 g) and total carbohydrates (67.2 g vs 63.9 g), while offering slightly less protein (8 g vs 10.2 g) and fiber (7.2 g vs 8.3 g).

Ingredients

Our ingredients Wholegrain Oat Flakes (21%), Sultanas (16%), Toasted wheat Flakes (15%), Raisins (15%), Wholegrain Wheat Flakes (9%) Chopped Dates (9%) (Dates, Rice Flour), Diced Apricot (790) (Apricot, Rice Flour, Preservative (Sulphur Dioxide), Barley Flakes (5%), Golden Raisins (2%) (Raisins, Sunflower Oil, Preservative (Sulphur Dioxide), Dried Apple (1%) (Apple, Preservative (Sulphur Dioxide)).

84%

35%

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