Why is White Sourdough Bloomer classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The loaf is labelled NOVA 4 because it contains refined flours, added oils, a flour‑treatment agent and mineral fortifiers, all of which are characteristic of industrially formulated breads. The only listed additive is ascorbic acid (E300), which acts as a dough enhancer to improve texture and rise.

How does the sugar and salt content in this product affect a diabetic or hypertensive diet?

With only 2.8 g of sugars per 100 g, the bread is low in sugar and therefore has a modest impact on blood‑glucose levels, making it more suitable for diabetic meal planning than sweeter bakery items. Its salt level of 0.74 g per 100 g is also relatively low, so it contributes less to overall sodium intake, which is beneficial for blood‑pressure control.

Based on the ingredients, is this product suitable for strict diets like Vegan, Keto, Halal, or Gluten‑Free?

All ingredients are plant‑derived, so the loaf meets vegan and halal criteria, but it contains wheat gluten and soy flour, meaning it is not gluten‑free and is unsuitable for people with soy allergies. The carbohydrate content of 47 g per 100 g is far above keto limits, so it is not keto‑friendly.

Sainsburys • 800g

White Sourdough Bloomer

Cereals And Potatoes

Product Insights

White Sourdough Bloomer is a plant‑based bakery item classified in the cereals and potatoes group and more specifically as bread. It carries a Nutri‑Score of B, falls into the ultra‑processed NOVA 4 category, and offers a relatively high protein content of 9.6 g per 100 g while keeping sugars at 2.8 g, saturated fat at 0.38 g and salt at 0.74 g, though its energy density of 136 kcal and total fat of 2.8 g are modest. The formula includes wheat gluten and soy flour, so it is not suitable for gluten‑free or soy‑allergic consumers, and it contains the food additive ascorbic acid (E300) used as a flour‑treatment agent.

Nutrient Levels

Traffic light indicators

Fat

low

Saturated Fat

low

Sugars

low

Salt

moderate

Nutritional Values

Values per 100 g

Added Sugars0 g

Fruits & Vegetables0.9 %

Comparative Analysis

Compared with the average bakery category, the Bloomer provides markedly lower sugar (2.8 g vs 4.79 g), fat (2.8 g vs 5.5 g) and salt (0.74 g vs 3.95 g) while delivering a similar protein level (9.6 g vs 9.9 g).

Ingredients

Fortified British Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Water, Rice Flour, Sea Salt, Rapeseed Oil. Extra Virgin Olive Oil (0.5%), Soya Flour, Fermented Wheat Flour, Wheat Gluten, Flour Treatment Agent: Ascorbic Acid.

84%

35%

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Frequently Asked Questions

Everything you need to know about White Sourdough Bloomer.

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