Why is Kellogg's All-Bran Original imp classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The cereal is made by extrusion, includes added sugars, malt flavouring, and a fortified blend of vitamins and minerals such as calcium carbonate, sodium ascorbate, reduced iron and various B‑vitamins, all of which are characteristic of ultra‑processed foods and place it in NOVA group 4.

How does the sugar content in this cereal affect a diabetic diet?

With roughly 22 g of sugars per 100 g, the cereal can cause a rapid rise in blood glucose levels, making it a poor choice for people managing diabetes who need to limit simple carbohydrate intake.

Is this cereal suitable for a gluten‑free or vegan diet?

It contains wheat bran, which provides gluten, so it is not gluten‑free. All listed ingredients are plant‑derived, and no animal‑based additives are present, so it can be considered suitable for a vegan diet.

Kellogg’s

Kellogg's All-Bran Original imp

Cereals And Potatoes

Product Insights

Kellogg's All-Bran Original imp is a plant‑based breakfast cereal classified in the "Cereals and potatoes / Breakfast cereals" PNNS group. It carries a Nutri‑Score of C and is placed in NOVA group 4, reflecting its ultra‑processed nature, with 29 g of fiber and 12 g of protein per 100 g but also 22 g of sugars, which is considerably higher than the average for breakfast cereals. The product is low in fat and salt compared with category averages, yet the high sugar content and the presence of added sugars and malt flavouring limit its overall nutritional rating.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

low

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g/ml

Added Sugars4.5 g

Fruits & Vegetables0 %

Comparative Analysis

Compared with the average breakfast cereal (14 g sugars, 9 g fat, 1.8 g salt per 100 g), this All‑Bran variant contains about 22 g sugars (much higher), 4.9 g fat (about half), and 0.6 g salt (well below) per 100 g.

Ingredients

Wheat bran, sugar, malt flavor, contains 2% or less of salt. vitamins and minerals: calcium carbonate, vitamin c (sodium ascorbate and ascorbic acid), reduced iron, niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), folic acid, vitamin b1 (thiamin hydrochloride), vitamin a palmitate, vitamin b12, vitamin d.

84%

35%

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