Why is Kellogs protein imp classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The cereal undergoes extensive processing and includes several non‑nutrient additives such as soy lecithin (emulsifier), calcium carbonate, sodium hydrogen carbonate, ammonium hydrogen carbonate, tocopherol‑rich extract (antioxidant), added sugar, glucose syrup, flavorings and a protein crisp blend of soy isolate and tapioca starch, all of which qualify it as a NOVA 4 ultra‑processed product.

How does the sugar and salt content in Kellogs protein imp affect a diabetic or hypertensive diet?

With 12 g of sugars and 0.73 g of salt per 100 g, the cereal supplies a moderate carbohydrate load and sodium level that is lower than many mainstream cereals, but it still contributes to overall sugar intake for diabetics and adds measurable sodium for those managing blood pressure, so portion control remains important.

Based on its ingredient list, is Kellogs protein imp suitable for vegan, gluten‑free, or nut‑free diets?

No, the product is not vegan because it contains skimmed milk powder, it is not gluten‑free due to wheat, barley and rye ingredients, and it is not nut‑free because it includes hazelnuts, almonds and other nuts, making it unsuitable for those specific dietary restrictions.

Kellogg's

Kellogs protein imp

Cereals And Potatoes

Product Insights

Kellogs protein imp is a plant‑based breakfast cereal that falls under the “Cereals and potatoes” and “Breakfast cereals” groups. It carries a Nutri‑Score of A thanks to its high protein (13 g) and fiber (8.3 g) content, while its NOVA 4 classification reflects its use of added sugars, flavorings, emulsifiers and other processing aids. Nevertheless, the product contains moderate fat (7 g), moderate salt (0.73 g) and 12 g of sugars per 100 g, and it is not suitable for vegans, gluten‑free or nut‑free consumers due to dairy, wheat/barley/rye and nut ingredients.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

low

Sugars

moderate

Salt

moderate

Nutritional Values

Values per 100 g/ml

Energy Kcal392 kcal

Fat7 g

Saturated Fat0.6 g

Carbohydrates65 g

Sugars12 g

Comparative Analysis

Compared with the average breakfast‑cereal profile, Kellogs protein imp provides less sugar (12 g vs 14.13 g), less fat (7 g vs 8.97 g), lower saturated fat (0.6 g vs 2.5 g) and lower salt (0.73 g vs 1.77 g), while offering more protein (13 g vs 10.15 g) and similar fiber, resulting in a slightly higher energy content (392 kcal vs 389 kcal).

Ingredients

Cereals(wholewheat{33%}, rice{20%}, wheat bran{5.5%)}, wholemeal flour{4.5%}, barley{3.5%}, malted barley flour{1.5%}), linseed and sunflower seed cluster(17.5%)(cereals{whole oats[7%], rye[1.5%], wheat flour[1.5%]}, sugar, protein crisp(soy protein isolate, tapioca starch, calcium carbonate, salt), rice piece{rice flour, corn flour, sugar}, sunflower seeds, linseed modified starch, barley malt extract, sunflower oil, emulsifier{soy lecithin}, natural flavourings, sodium hydrogen carbonate, ammonium hydrogen carbonate, antioxidant{tocopherol rich extract}, skimmed milk powder), sugar, pumpkin seeds(3.5%), nuts(3.5%)(hazelnuts, almonds), glucose syrup, barley malt extract, salt, natural flavouring. VITAMINS & MINERALS: Niacin, iron, zinc, vitamin B2(riboflavin), vitamin B1(thiamin), vitamin B6, folic acid, vitamin D, vitamin B12.

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