Why is Kelloggs breakfast cereal classified as ultra-processed (NOVA 4) and what specific additives does it contain?

The cereal is labelled NOVA 4 because it includes several industrial ingredients such as BHT for freshness, malt flavour, natural and artificial flavours, brown sugar syrup and added vitamins and minerals, all of which are typical of ultra‑processed foods.

How does the sugar and salt content in this cereal affect a diabetic or hypertensive diet?

With 30 g of sugars per 100 g, the cereal can cause rapid blood‑glucose spikes, making it unsuitable for tight diabetic control, while its 1.44 g of salt contributes to sodium intake and may elevate blood pressure, so consumption should be limited for hypertensive individuals.

Is the almond ingredient in this product a concern for people with nut allergies?

Yes, almonds are listed as a tree‑nut allergen in the ingredient list, and the product is flagged for nuts, so anyone with a nut allergy should avoid it.

Kellogg's • 18.8oz

Kelloggs breakfast cereal

Cereals And Potatoes

Product Insights

Kelloggs breakfast cereal is a plant-based breakfast cereal classified under the PNNS groups "Cereals and potatoes" and "Breakfast cereals". Per 100 g it provides 366 kcal, 6.7 g protein, 10 g fiber and a range of added vitamins, while containing 30 g of sugars, 3.33 g of fat (no saturated fat) and 1.44 g of salt. The product carries a Nutri-Score of D and is rated NOVA 4, indicating an ultra-processed item, which together with its high sugar level offsets the benefits of its fiber and vitamin fortification.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

low

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal367 kcal

Fat3.3 g

Saturated Fat0 g

Trans Fat0 g

Monounsaturated Fat1.7 g

Comparative Analysis

Compared with the average breakfast cereal (14.1 g sugar, 9 g fat and 1.8 g salt per 100 g), this cereal has dramatically higher sugar (30 g) but lower fat (3.33 g) and slightly lower salt (1.44 g).

Ingredients

Rice, whole grain wheat, sugar, almonds, wheat bran, contains 2% or less of salt, brown sugar syrup, malt flavor, natural and artificial flavor, BHT for freshness. Vitamins and Minerals: Vitamin C (ascorbic acid), reduced iron, niacinamide, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin A palmitate, vitamin B1 (thiamin hydrochloride), folic acid, vitamin B12, vitamin D3.

84%

35%

Unlock What Your Food Doesn't Tell You

Scan this and millions of other food products to discover hidden positive & negative points, scores percentage, additives, allergens, and deeper product insights with the free NutrScan app.