Why is All Butter Flapjacks classified as ultra-processed (NOVA 4) and what specific additives does it contain?

It is labeled NOVA 4 because the ingredients are industrially refined and combined, rolled oats, butter, golden syrup, sweetened condensed skimmed milk, demerara sugar and salt, without any listed additives; the high proportion of processed sugars and dairy ingredients drives the ultra‑processed rating.

How does the sugar and saturated fat content of All Butter Flapjacks affect a diabetic or hypertensive diet?

With 33.9 g of sugar and 10.9 g of saturated fat per 100 g, the bar can cause rapid blood‑glucose spikes and raise LDL cholesterol, making it unsuitable for regular consumption by people managing diabetes or high blood pressure.

Is All Butter Flapjacks suitable for vegan, keto, halal or gluten‑free diets?

No; it contains butter and sweetened condensed skimmed milk, which provide dairy, and it lists milk as an allergen; the high carbohydrate content (≈60 g) and presence of trace gluten from oats also exclude it from keto and gluten‑free diets, while halal status is not certified.

M&S FOOD • 320 g

ALL BUTTER FLAPJACK MINI BITES

Sugary Snacks

Product Insights

All Butter Flapjacks are sweet snack bars that fall under the Sugary snacks and Biscuits and cakes groups. They carry a Nutri-Score of E and belong to NOVA group 4, indicating an ultra-processed product with high sugar (33.9 g/100 g) and saturated fat (10.9 g/100 g) but only modest salt (0.48 g/100 g). While the bar provides modest protein (7.3 g) and above-average fiber (3.98 g), its overall nutrient profile is dominated by carbohydrates and added sugars, making it a treat rather than a health food.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal569 kcal

Fat18.8 g

Saturated Fat10.9 g

Carbohydrates60.4 g

Sugars33.9 g

Comparative Analysis

Compared with the average snack bar, All Butter Flapjacks contain more sugars (33.9 g vs 28.98 g), higher total fat (18.8 g vs 17.65 g) and saturated fat (10.9 g vs 7.8 g), but less salt (0.48 g vs 1.98 g) and provide slightly more fiber and protein.

Ingredients

Rolled Oats (39%) · Butter (Milk) (21%) · Golden Syrup (Invert Sugar Syrup) (15%) · Sweetened Condensed Skimmed Milk (Skimmed Milk · Sugar) · Demerara Sugar · Salt.

84%

35%

Unlock What Your Food Doesn't Tell You

Scan this and millions of other food products to discover hidden positive & negative points, scores percentage, additives, allergens, and deeper product insights with the free NutrScan app.

Frequently Asked Questions

Everything you need to know about ALL BUTTER FLAPJACK MINI BITES.

FLAPJAX

120 g

FLAPJACK Plain & Delicious

View Analysis

Organix

mini flapjack bites

View Analysis

Sainsbury's