AIM • 75ml
White now
Product Insights
White now is a 75 ml whitening toothpaste that uses hydrated silica as an abrasive and sodium fluoride to help prevent cavities. The formulation also contains sodium laureth sulfate, which can cause mild irritation for sensitive mouths, and synthetic colorants CI 74160 and CI 74260 that some consumers prefer to avoid. Overall, it offers a standard whitening effect but includes several chemical additives that may not suit users seeking a more natural oral care product.
Comparative Analysis
In the competitive toothpaste market, White now positions itself as a conventional whitening option with fluoride protection, yet it relies on synthetic surfactants and dyes that differentiate it from natural or SLS‑free alternatives.
Ingredients
Hydrogenated Starch Hydrolysate, Aqua, Hydrated Silica, Sodium Lauryl Sulfate, Aroma, Cellulose Gum, Sodium Fluoride, Sodium Saccharin, PVM/MA Copolymer, Glycerin, Trisodium Phosphate, Limonene, CI 74160, CI 74260.
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Frequently Asked Questions
Everything you need to know about White now.
