
Product Insights
Colgate Max White is a 75 ml toothpaste designed to lift surface stains and strengthen enamel with fluoride. The formulation includes hydrated silica for whitening, sodium fluoride for cavity prevention, and is packaged in a recyclable HDPE tube inside a cardboard box bearing the Green Dot recycling symbol. Nevertheless, it contains sodium lauryl sulfate, PEG‑12, synthetic fragrance and four artificial colorants (CI 17200, CI 42090, CI 73360, CI 74160), which may irritate sensitive gums and raise concerns for consumers preferring natural ingredients.
Comparative Analysis
In the whitening toothpaste segment, Max White stands out for its high‑abrasive silica and fluoride content delivered in recyclable packaging, but the presence of SLS and synthetic dyes makes it less appealing than low‑abrasive, natural‑ingredient alternatives.
Ingredients
Aqua, Sorbitol, Hydrated Silica, PEG-12, Sodium Lauryl Sulfate, Aroma, Cellulose Gum, Potassium Hydroxide, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Sodium Fluoride, Sodium Saccharin, Xanthan Gum, Hydroxypropyl Methylcellulose, Eugenol, CI 17200, CI 42090, CI 73360, CI 74160.
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Frequently Asked Questions
Everything you need to know about Max white.







