Colgate • 75 ml
Max White Protect
Product Insights
Colgate Max White Protect is a 75 ml toothpaste marketed for whitening and sensitivity protection, packaged in a cardboard tube. The formula combines hydrated silica as a mild abrasive, sodium fluoride for cavity prevention, and potassium nitrate to soothe sensitive teeth, while delivering a familiar mint flavor with sodium lauryl sulfate for foaming. Potential drawbacks include the presence of sodium lauryl sulfate and synthetic fragrance, which may irritate very sensitive gums, and the use of colorants such as mica and CI 77891 for visual appeal, although the product is generally considered safe for daily oral use.
Comparative Analysis
Colgate Max White Protect targets the mass market whitening toothpaste segment, standing out with added potassium nitrate for sensitivity relief and a high abrasion silica blend, while using a familiar flavor and foam rich formula common to grocery store brands.
Ingredients
Aqua, Hydrated Silica, Sorbitol, Potassium Nitrate, PEG-12, Sodium Lauryl Sulfate, Aroma, Potassium Hydroxide, Cellulose Gum, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Sodium.Saccharin, Sodium Fluoride, Xanthan Gum, Mica, Eugenoi, CI 73360, CI 77891.
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Frequently Asked Questions
Everything you need to know about Max White Protect.
