Colgate • 75 ml
Sensation White
Product Insights
Colgate Sensation White is a 75 ml toothpaste formulated to whiten teeth and protect against cavities. The formula combines fluoride, hydrated silica, charcoal powder and volcanic ash for stain removal, while sorbitol, sodium saccharin and aroma provide a mild sweet taste. It also contains sodium lauryl sulfate and fragrance compounds such as limonene and menthol, which can be irritating for sensitive mouths, and preservatives like benzyl alcohol.
Comparative Analysis
Positioned as a whitening toothpaste, Sensation White leverages charcoal and volcanic ash for stain‑lifting while delivering fluoride cavity protection, but its inclusion of SLS and strong fragrances differentiates it from gentler, fluoride‑only alternatives.
Ingredients
Aqua, Hydrated Silica, Sorbitol, PEG-12, Aroma, Sodium Lauryl Sulfate, Xanthan Gum, Potassium Hydroxide, Cellulose Gum, Tetrasodium Pyrophosphate, Phosphoric Acid, Sodium Fluoride, Benzyl Alcohol, Sodium Saccharin, Charcoal Powder, Volcanic Ash, Anethole, Beta-Caryophyllene, Limonene, Mentha Piperita Oil, Menthol, Pinene.
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Frequently Asked Questions
Everything you need to know about Sensation White.
