Colgate • 70ml
Total
Product Insights
Colgate Total is a 70 ml toothpaste that combines glycerin, hydrated silica, and both stannous fluoride and sodium fluoride to provide cavity protection, plaque removal, and sensitivity relief via potassium nitrate. The formula also includes surfactants such as sodium lauryl sulfate and cocamidopropyl betaine, a synthetic fragrance, and sodium saccharin, which can cause irritation or be undesirable for some users. Although it is palm-oil free, its vegan status is unclear and the presence of multiple synthetic additives means it may not meet the preferences of consumers seeking entirely natural oral-care products.
Comparative Analysis
Total positions itself as an all-in-one, antibacterial toothpaste that leverages dual fluoride sources and potassium nitrate to deliver cavity protection, plaque control, and sensitivity relief, differentiating it from standard single-fluoride or whitening-only formulations.
Ingredients
Glycerin, Aqua, Hydrated Silica, Sorbitol, Calcium Pyrophosphate, Aroma, Sodium Lauryl Sulfate, Tetrasodium Pyrophosphate, Cellulose Gum, Potassium Nitrate, Stannous Fluoride, Xanthan Gum, Sodium Saccharin, Cocamidopropyl Betaine, Sodium Fluoride.
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Frequently Asked Questions
Everything you need to know about Total.
