Unilever, Signal • 50 ml
White Now Gold
Product Insights
White Now Gold is a 50 ml toothpaste from the Signal range (Unilever) that combines fluoride protection with polishing silica and shimmering pigments to promote a brighter smile. Its formulation features foaming surfactants like Sodium Lauryl Sulfate and Sodium Laureth Sulfate, a fragrance containing limonene, synthetic polymers (PEG-32, PVM/MA Copolymer), and color additives (CI 74160, CI 77891), which may trigger irritation in sensitive users. While the product delivers effective cavity prevention and aesthetic whitening, individuals prone to sulfate or fragrance sensitivities should consider alternative options.
Comparative Analysis
Positioned as a premium whitening toothpaste, White Now Gold differentiates itself in the oral-care market by pairing standard fluoride cavity protection with cosmetic pigments such as mica and titanium dioxide for a visibly brighter appearance, while its surfactant-rich base targets strong cleaning performance for consumers seeking both dental health and aesthetic shine.
Ingredients
Aqua, Hydrogenated Starch Hydrolysate, Hydrated Silica, PEG-32, Sodium Lauryl Sulfate, Aroma, Cellulose Gum, Sodium Fluoride, Mica, Sodium Saccharin, PVM/MA Copolymer, Glycerin, Trisodium Phosphate, Sodium Laureth Sulfate, Lecithin, Limonene, CI 74160, CI 77891.
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Frequently Asked Questions
Everything you need to know about White Now Gold.
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