Unilever, Signal • 150 ml
White Now Dentifrice Super Pure 2x75ml
Product Insights
White Now Dentifrice Super Pure 2x75ml is a whitening toothpaste presented in a convenient double‑tube pack and marketed for a visibly brighter smile. It contains sodium fluoride for cavity protection, hydrated silica for gentle polishing, and humectants such as hydrogenated starch hydrolysate and glycerin that help retain moisture and improve texture. The formula also includes sodium lauryl sulfate, sodium laureth sulfate, fragrance and synthetic colorants (CI 42090, CI 74160, CI 77891) which may irritate sensitive mouths or cause concern for users avoiding harsh surfactants and dyes.
Comparative Analysis
Targeted at consumers seeking a bright, white smile, White Now Dentifrice Super Pure differentiates itself from ordinary fluoride toothpastes by combining a high fluoride level with whitening silica particles, a fresh aroma and visual color additives, positioning it as a premium whitening toothpaste in the oral‑care market.
Ingredients
Aqua, Hydrogenated Starch Hydrolysate, Hydrated Silica, PEG-32, Sodium Lauryl Sulfate, Aroma, Cellulose Gum, Sodium Saccharin, Sodium Fluoride, PVM/MA Copolymer, Mica, Glycerin, Sodium Laureth Sulfate, Lecithin, Caprylyl Glycol, CI 42090, CI 74160, CI 77891.
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Frequently Asked Questions
Everything you need to know about White Now Dentifrice Super Pure 2x75ml.
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