Is White Now Dentifrice Infinite Shine suitable for people with sensitive teeth or gums?

The toothpaste contains sodium fluoride for enamel protection, but also includes sodium lauryl sulfate, sodium laureth sulfate, and limonene, which can cause mild irritation, so individuals with very sensitive teeth or gums may prefer a formula without these surfactants.

What is the function of sodium fluoride in this toothpaste?

Sodium fluoride strengthens tooth enamel by promoting remineralization and helps prevent cavities, making it a key anti-cavity agent in the formulation.

How often should White Now Dentifrice Infinite Shine be used, and does it contain any controversial ingredients?

It is intended for twice-daily brushing, and the formula does contain potentially controversial components such as sodium lauryl sulfate, sodium laureth sulfate, and titanium dioxide (CI 77891) colorant, which some users avoid.

Unilever, Signal • 75 ml

White Now Dentifrice Infinite Shine

Toothpaste

Product Insights

White Now Dentifrice Infinite Shine is a 75 ml toothpaste from Unilever's Signal brand that delivers cavity protection with sodium fluoride and a mild whitening effect through hydrated silica abrasives. The formulation relies on common surfactants such as sodium lauryl sulfate and sodium laureth sulfate, and includes fragrance ingredients like limonene and colorants CI 74160 and CI 77891, which may irritate sensitive mouths. Packaged in a tube of unknown material, its recyclability is unclear, and the presence of several additives (PEG-32, PVM/MA copolymer, tin oxide) may be a concern for consumers seeking a minimalist or vegan oral-care product.

Comparative Analysis

Positioned in the whitening toothpaste segment, White Now Dentifrice Infinite Shine distinguishes itself with a high fluoride content and a proprietary hydrated silica blend, promising a high shine finish that sets it apart from standard Signal pastes.

Ingredients

Hydrogenated Starch Hydrolysate, Aqua, Hydrated Silica, Sodium Lauryl Sulfate, PEG-32, Aroma, Cellulose Gum, Sodium Fluoride, Sodium Saccharin, PVM/MA Copolymer, Calcium Aliminum Borosilicate, Trisodium Phosphate, Glycerin, Sodium Laureth Sulfate, Lecithin, Tin Oxide, Caprylyl Glycol, Limonene, CI 74160, CI 77891.

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