Why is The Protein Deal classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

Because it is made from many isolated ingredients such as milk protein isolate, soy protein isolate, sweeteners, emulsifiers and flavorings, it falls into the ultra‑processed NOVA 4 category; the formula includes maltitol, sorbitol, soy‑derived lecithin, vanilla flavor and cocoa butter, all of which are listed as additives.

How does the low sugar and salt content of this bar affect a diabetic or hypertensive diet?

The very low sugar (0.4 g) and salt (0.2 g) means it does not significantly raise blood glucose or sodium intake, making it compatible with diabetic or hypertensive meal plans, although the high saturated‑fat content should still be considered.

Is The Protein Deal suitable for vegan, keto or gluten‑free diets?

The bar is not vegan because it contains milk protein, it is not keto‑friendly due to 32.9 g of carbohydrates per 100 g, but it is gluten‑free and palm‑oil‑free, and it does contain soy, peanuts and sesame as potential allergens.

ENERVIT • 55 g

The protein deal

Sugary Snacks

Product Insights

The Protein Deal is a protein bar marketed for bodybuilding and snack use. It delivers 36 g protein, 16.9 g total fat (including 9.9 g saturated fat), 0.4 g sugars, 0.2 g salt and 382 kcal per 100 g, placing it in the PNNS groups 'Sugary snacks' and 'Biscuits and cakes'. The bar is ultra‑processed (NOVA 4) and contains sweeteners such as maltitol and sorbitol, soy lecithin and vanilla flavor, and it may trigger soy, peanut or sesame allergies.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

low

Salt

low

Nutritional Values

Values per 100 g

Energy Kcal382 kcal

Fat16.9 g

Saturated Fat9.9 g

Carbohydrates32.9 g

Sugars0.4 g

Comparative Analysis

Compared with the average sweet‑snack bar, this product has dramatically lower sugar (0.4 g vs 28.98 g) and slightly lower total fat (16.9 g vs 17.65 g), but higher saturated fat (9.9 g vs 7.8 g) while providing far more protein.

Ingredients

Proteine del LATTE (36,4%) - Edulcorante: maltitoli - Copertura di cioccolato fondente con edulcorante (18%) di cacao, edulcorante: maltitoli, burro di cacao, emulsionante: lecitine (da SOIA), aroma naturale di vaniglia) - Burro di cacao - Fiocchi di SOIA al cacao (5%) (proteine isolate di soia (4%), cacao processato con alcali, amido di tapioca) - Edulcorante: sorbitoli - Umidificante: glicerolo - Cocco essiccato (1,4%) - Emulsionante: lecitine - Aroma Può contenere tracce di FRUTTA A GUSCIO, ARACHIDI, SEMI DI SESAMO.

84%

35%

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