Why is Pim’s Orange classified as ultra-processed (NOVA 4) and what specific additives does it contain?

The snack is made from refined sugars, wheat flour, vegetable fats and multiple industrial ingredients such as emulsifiers (soy lecithin, E476, E471), acidity regulator (E330), humectant (E422), raising agent (E503i), colorant (E160) and other stabilizers, which together place it in the ultra‑processed NOVA 4 category.

How does the high sugar content in Pim’s Orange affect a diabetic diet?

With 50 g of sugar per 100 g, the product can cause rapid blood‑glucose spikes, making it unsuitable for regular consumption by people with diabetes and should be avoided or eaten only in very small portions under medical guidance.

Is Pim’s Orange suitable for a gluten‑free or vegan diet?

No. The formulation includes wheat flour, which provides gluten, and eggs, both of which disqualify the snack from being gluten‑free or vegan.

LU, Lu • 147g

Pim’s Orange

Sugary Snacks

Product Insights

Pim’s Orange is a frozen chocolate cake snack from the LU brand, positioned in the sugary‑snack and biscuit‑cake segment. It carries a Nutri‑Score of E and belongs to NOVA group 4, reflecting its ultra‑processed nature with 50 g of sugars, 7.3 g of fat and only 0.23 g of salt per 100 g, plus nine listed additives. The product contains allergens such as eggs, wheat gluten and soy, and is packaged in a recyclable polypropylene bag, making it unsuitable for low‑sugar, vegan or gluten‑free diets.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

high

Salt

low

Nutritional Values

Values per 100 g

Energy Kcal359 kcal

Fat7.1 g

Saturated Fat3.3 g

Carbohydrates70 g

Sugars51 g

Comparative Analysis

Compared with the average snack (28.98 g sugar, 17.65 g fat, 1.98 g salt and 418 kcal per 100 g), Pim’s Orange contains almost double the sugar (50 g), considerably less fat (7.3 g) and salt (0.23 g), and provides slightly fewer calories (360 kcal).

Ingredients

Sirop de glucose, fructose, sucre, chocolat 15% (sucre masse de cacao, beurre de cacao, graisses végétales (palm, karité en proportion variable), émulsifiant (lécithine de soja, E476), arôme), farine de blé, œufs, fécule de pommes de terre, humectant (glycérol), huile de colza, correcteurs d'acidité (acide citrique, acide malique citrate de sodium), concentré jus d'orange 0,55%, gélifiant (pectines), fruits mélangés (pamplemousse doux, ananas Citron), arôme, sel, maltodextrine, poudres à lever (carbonate d'ammonium) , colorants (caroténoïde), émulsifiant (mono-et diglycérides d’acides gras)

84%

35%

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