Why is Fruktkusar classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The product is labeled NOVA 4 because it includes several industrially processed ingredients such as dried apricots with added rice flour and a preservative, plus a stabiliser blend; the only listed additives are sulphur dioxide (E220) used as a preservative and guar gum (E412) used as a thickening agent.

How does the sugar and salt content in Fruktkusar affect diabetic or hypertensive diets?

With 8.3 g of sugars per 100 g, the roll can cause a rapid increase in blood glucose, making it less suitable for people managing diabetes; however, its salt level of 0.9 g is well below typical bakery averages, so it poses a lower risk for hypertension but should still be consumed in moderation within a balanced diet.

Based on the ingredient list, is Fruktkusar suitable for vegan, gluten‑free, or keto diets?

All listed ingredients are plant‑based, so the product is vegan, but it contains wheat flour and wheat gluten, making it unsuitable for gluten‑free diets; the high carbohydrate (51 g) and sugar content also mean it does not fit keto dietary guidelines.

Fazer • 420 g

Fruktkusar

Cereals And Potatoes

Product Insights

Fruktkusar is a Finnish-style fruit roll produced by Fazer, classified in the cereals and potatoes group and specifically as bread. It carries a Nutri-Score of C, belongs to NOVA group 4 indicating ultra‑processed status, and contains added sulphur dioxide (E220) and guar gum (E412) as preservatives and stabilisers. While it provides a decent amount of fiber (5 g) and protein (8.2 g) per 100 g, it is relatively high in sugars (8.3 g) and contains gluten and sulphites that may affect sensitive consumers.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

low

Sugars

moderate

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal290 kcal

Fat4.7 g

Saturated Fat0.5 g

Carbohydrates51 g

Sugars8.3 g

Comparative Analysis

Compared with the average bakery product, Fruktkusar has higher sugar (8.3 g vs 4.79 g) but lower fat (4.7 g vs 5.52 g) and significantly lower salt (0.9 g vs 3.95 g), while its fiber (5 g) is close to the category average of 5.38 g.

Ingredients

Mjöl (vete, fullkorn av råg och vete), vatten, torkade aprikoser 8% (aprikoser, rismjöl, konserveringsmedel (svaveldioxid)), solrosfrö 6%, torkade tranbär 4% (tranbär, socker, solrosolja), jäst, dinkelveteflingor, malt av korn, salt, stabiliseringsmedel (guarkärnmjöl), vetegluten, hirs 0,5%, linfrö 0,5%.

84%

35%

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