Why is Strawberry Kefir classified as ultra-processed (NOVA 4) and what specific additives does it contain?

It is labelled NOVA 4 because the formulation includes industrial ingredients such as refined sugar, modified starch, natural flavourings and the additive E14xx, which are typical of ultra-processed foods, even though it also contains live kefir cultures.

How does the sugar and salt content in Strawberry Kefir affect a diabetic or hypertensive diet?

With 7.86 g of sugar and 0.12 g of salt per 100 g, the drink provides moderate sugar that can raise blood glucose levels and a low amount of salt that is unlikely to impact blood pressure, so it may be tolerated in small portions but is not ideal for strict diabetic or low-sodium diets.

Is the milk ingredient in Strawberry Kefir a concern for people with lactose intolerance or dairy allergies?

The product contains skimmed milk, cream and live yogurt cultures and is labelled with a milk allergen warning, so it is unsuitable for dairy-allergic individuals and may still contain lactose, making it unsuitable for those with lactose intolerance, although fermentation reduces some lactose.

Activia

Strawberry Kefir

Beverages

Product Insights

Strawberry Kefir is a fermented dairy drink flavored with strawberry, sold in a 280 g HDPE bottle and falls under the Sweetened beverages group. It carries a Nutri-Score of D and is classified as NOVA 4, reflecting its ultra-processed status due to added refined sugar, modified starch, natural flavourings and an E-number additive, while also providing live kefir cultures, about 3 g of protein and low salt (0.12 g per 100 g). However, the product contains milk allergens, traces of gluten and sesame, and a relatively high sugar level (7.86 g per 100 g), which may be a drawback for those monitoring sugar intake.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

high

Salt

low

Nutritional Values

Values per 100 g/ml

Added Sugars11 g

Fruits & Vegetables2.5 %

Comparative Analysis

Compared with the average sweetened beverage, Strawberry Kefir contains less than half the sugar (7.86 g vs 15.71 g per 100 g), about one third the salt (0.12 g vs 0.35 g) and more than double the protein (3.11 g vs 1.06 g), offering a comparatively lower sweetness and higher protein content.

Ingredients

Skimmed Milk, Cream (Milk), Sugar, Strawberry Purée (1%), Modified Starch, Natural Flavourings, Black Carrot Juice Concentrate, Concentrated Carrot Juice, Concentrated Lemon Juice, Live Yogurt and Kefir Cultures, and Yeasts *Contains 16 strains of live cultures including: Bifidobacterium lactis Lactobacillus bulgaricus, Streptococcus thermophils Lactobacillus spp., Lactococcus lactis, Lactobacillus rhamnosus For allergens, see ingredients in bold. May contain cereals containing gluten and sesame

84%

35%

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