Why is Krave Choco Hazelnut IMP classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The cereal is deemed ultra‑processed because it combines refined grain flours, a chocolate‑hazelnut filling, multiple sweeteners, and a suite of industrial additives; its label lists E160a (carotenes), E160b (annatto), E304i (ascorbyl palmitate), E307 (alpha‑tocopherol), E322 (lecithins) and other emulsifiers and colourants, all of which are typical of NOVA 4 foods.

How does the high sugar and moderate salt content of Krave Choco Hazelnut IMP affect people with diabetes or hypertension?

At 26 g of sugar per 100 g, the cereal can cause rapid blood‑glucose spikes, making it unsuitable for tight glycaemic control, while its 0.93 g of salt, although lower than the category average, still contributes to overall sodium intake and should be limited for those managing hypertension.

Is Krave Choco Hazelnut IMP suitable for vegan or gluten‑free diets?

No; the product contains milk whey powder and skimmed milk powder, which disqualify it from vegan diets, and it includes wheat flour and traces of gluten, so it cannot be considered gluten‑free.

Kellogg's • 410

Krave choco hazelnut imp

Cereals And Potatoes

Product Insights

Krave Choco Hazelnut IMP is a Kellogg's chocolate‑flavored breakfast cereal that falls under the Cereals and potatoes (Breakfast cereals) group. It carries a Nutri‑Score of E and is classified as ultra‑processed (NOVA 4), reflecting its high sugar (26 g per 100 g) and fat (16 g) content, low fiber (3.6 g) and protein (7.1 g) compared with typical breakfast cereals. The cereal contains gluten, milk and traces of nuts, uses palm‑derived vegetable oils and several food additives such as E160a, E160b, E304i and E307, and its Eco‑Score is D, indicating moderate environmental impact.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g/ml

Added Sugars0.2 g

Fruits & Vegetables0 %

Comparative Analysis

Compared with the average breakfast‑cereal profile, this product has roughly double the sugar (26 g vs 14.1 g), nearly twice the fat (16 g vs 9 g), lower fiber (3.6 g vs 8.3 g) and protein (7.1 g vs 10.2 g), while its salt level (0.93 g) is below the typical 1.8 g.

Ingredients

uk rl mixed cereal pillows containing a chocolate and hazelnut flavoured filling, fortified with vitamins. ingredients: cereal flours (53%) (wheat, oat, rice), chocolate and hazelnut flavoured filling(sugar, vegetable oils(palm, sunflower, rapeseed), glucose syrup, chocolate (4%) { sugar, cocoa mass), fat reduced cocoa powder, milk whey powder, skimmed milk powder hazelnuts (1%), emulsifier(sunflower lecithin), natural flavouring) sugar, salt, colours(annatto norbixin, carotenes), antioxidants (ascorbyl palmitate, alpha tocopherol). vitamins: riboflavin, thiamin, vitamin b6, vitamin b12. for allergens see ingredients highlighted in bold. may contain gluten from other cereals, other nuts. best before: see top.

84%

35%

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