Why is Krave Choco Nut Flavour classified as ultra-processed (NOVA 4) and what specific additives does it contain?

The cereal is made from refined wheat, oat and rice flours, added sugars, a chocolate-hazelnut filling and several food additives, which places it in the ultra-processed NOVA 4 category. Its declared additives are E101 (riboflavin), E101i (riboflavin-5-phosphate), E160a (annatto/carotenoids), E304 (ascorbyl palmitate), E304i (the same), E307 (alpha-tocopherol, vitamin E) and E322 (lecithin) used as an emulsifier, plus a natural flavor.

How does the high sugar content of Krave Choco Nut Flavour affect people with diabetes or cardiovascular concerns?

With 26 g of sugar per 100 g, the cereal provides a rapid increase in blood glucose, making it unsuitable for tight glycemic control in diabetes and contributing to excess calorie intake that can worsen cardiovascular risk, even though the product is low in salt.

Is the hazelnut in Krave Choco Nut Flavour a concern for people with nut allergies?

Yes. Hazelnuts are listed in the ingredient list (about 1 % of the product) and appear on the allergen panel, so anyone allergic to tree nuts should avoid this cereal; the product also contains gluten (wheat) and milk, which are additional allergens for sensitive individuals.

Kellogg • 30 g

Krave choco nut flavour

Cereals And Potatoes

Product Insights

Krave Choco Nut Flavour is a Kellogg breakfast cereal that falls within the "Breakfast cereals" PNNS group and is labelled vegetarian, halal and with sustainable palm oil certification. It receives a Nutri-Score of D and belongs to NOVA 4, indicating an ultra-processed product with high added sugar (26 g per 100 g), moderate fat and saturated fat, low salt (0.01 g) and provides 3.6 g of fiber. Allergen labeling lists gluten, milk and nuts, making it unsuitable for those with these allergies, while its packaging uses recyclable cardboard and HDPE and the product avoids artificial flavors and colors.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

high

Salt

low

Nutritional Values

Values per 100 g

Energy Kcal456 kcal

Fat16 g

Saturated Fat4.5 g

Carbohydrates69 g

Sugars26 g

Comparative Analysis

Compared with the average breakfast cereal (~14 g sugar, 389 kcal and 1.8 g salt per 100 g), Krave Choco Nut Flavour contains about double the sugar (26 g), roughly 19 % more calories (~458 kcal) while its salt is negligible (0.01 g).

Ingredients

Farine di cereali (53%) (frumento, avena, riso), ripieno al cioccolato e nocciole (oli vegetali {palma sostenibile certificato, colza} in proporzione variabile, zucchero, sciroppo di glucosio, cioccolato (3.5%) {zucchero, massa di cacao^}, cacao magro in polvere^, siero di latte in polvere, latte scremato in polvere, nocciole (1%), emulsionante {lecitine}, aroma naturale), zucchero, sale, coloranti (norbissina di annatto, caroteni), riboflavina, tiammina, vitamina B6, vitamina B12, antiossidanti (palmitato di ascorbile, alfa-tocoferolo).

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