Why is Krave White Choco classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The product is made from refined cereal flours, a sweet white‑chocolate filling, and several industrial ingredients, which places it in the ultra‑processed NOVA 4 group. Its additive list includes emulsifier E322 (soy lecithin), antioxidant E307 (alpha‑tocopherol), preservative E14xx (unspecified), as well as palm oil, modified starch and flavorings, all of which are typical of highly processed foods.

How does the sugar content in this product affect a diabetic or hypertensive diet?

With 30 g of sugar per 100 g, the cereal provides more than twice the average sugar level for breakfast cereals, leading to rapid blood‑glucose spikes and making it unsuitable for people managing diabetes. Although its salt is moderate (0.75 g/100 g), the high sugar outweighs any benefit for hypertensive diets, which also favor lower‑sugar options.

Based on the ingredients, is this product suitable for vegan, halal, or gluten‑free diets?

The cereal is not vegan because it contains whole‑milk powder, lactose and dairy‑derived ingredients. It bears a halal label, indicating compliance with halal standards. It is not gluten‑free, as it includes wheat, oat and barley flours that contain gluten.

Kellogg's • 375 g

Krave White Choco 375 gr

Cereals And Potatoes

Product Insights

Krave White Choco is a breakfast cereal that belongs to the "Cereals and potatoes" and "Breakfast cereals" families, offering a chocolate‑white‑chocolate filled extruded grain snack. It carries a Nutri‑Score of E and is classified in the ultra‑processed NOVA 4 category, reflecting its high levels of sugar (30 g), fat (14 g) and added additives such as E14xx, E307, E322 and palm oil. While it provides 8 g of protein and 3 g of fiber per 100 g, the sugar load is more than double the category average and it contains gluten, milk, soy and oat allergens, making it unsuitable for some dietary restrictions.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal440 kcal

Fat14 g

Saturated Fat4.5 g

Carbohydrates69 g

Sugars30 g

Comparative Analysis

Compared with the average breakfast cereal (14.1 g sugar, 9 g fat, 2.5 g saturated fat, 1.8 g salt per 100 g), Krave White Choco contains about 30 g sugar, 14 g fat and 4.5 g saturated fat, significantly higher on sugar and fat, while its 0.75 g salt is lower than typical.

Ingredients

Farine de céréales (riz 26%, _avoine_ 14%, _blé_ 11%), fourrage au chocolat blanc (sucre, chocolat blanc 9% (sucre, _lait_ entier en poudre, beurre de cacao), graisses végétales (palme, tournesol, colza), _lait_ dénaturé en poudre, amidon modifié, _lactose_, émulsifiant (lécithine de _soja_), arômes), sucre, cacao en poudre, sel, antioxydants (palmitate ascorbique, alpha tocophérol). Vitamines & Minéraux (niacine, fer, vitamine B6, riboflavine, thiamine, acide folique, vitamine B12.

84%

35%

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